Tag Archives: Yahoo

3 Ways to Save Journalism from Extinction

Let this statistic sink in for a moment. Total number of journalists in the U.S.: 40,000 Total number of Google employees: 54,000 Google was founded in 1998.  Journalism may have died around the same time. Try this one on for size. There are 3.6 public relations professionals for every single journalist.  Nearly 4 to 1. […]

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Social Sharing is the New SEO

Finding things on the internet becomes less important when people stop looking. People haven’t stopped looking yet, but they’re doing it less.  Why?  Because they don’t have to search for content anymore.  It comes right to them.  Content is being discovered and pushed right to them by their social networks. Why head off to Google […]

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Facebook's got the power.

Good-bye Internet, Hello Social Web

Once upon a time the web was wide open.  To explore it, web travelers used search engines like Yahoo and Google.  They “browsed” the web by entering topics of interest like football, knitting or English literature into search boxes. They pressed the “search” button and whatever popped up in the list of search results was […]

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The PR Consquences of Profanity

I wrote about the profanity-laced exchange between tech blogger Mike Arrington and Yahoo CEO Carol Bartz earlier this week.  My post focused on the proliferation of profanity on the internet and on social networks. My colleague Dave Reddy, senior vice president and media director at Weber Shandwick, has an excellent perspective on the issue from […]

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Is Profanity Online Really Necessary?

First, I swear on occasion, especially among certain friends. Second, I also used to work in a news room where salty language was the norm. But I’d argue that there is a big difference between using profanity in the moment – and doing it on social networks or during “live” (i.e. recorded) events.  In the […]

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Will Social News Sites Finally Work?

Digg.com is betting on it. I’ve never been a big user of Digg.com or other social news sites.  I much prefer getting recommendations for news stories from more trusted sources via Twitter and Facebook. If you are unfamiliar with Digg.com – it is a social networking site that allows users to post articles, videos and […]

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Real-Time Search Changes Online Content

One of the biggest challenges of collecting information on the web is the question of authority. When Google or Bing turns your inquiry into a string of results – the real inquiry should begin: Is the information accurate? Is the source biased or trusted? Is the source creditable? Are the sources cited creditable? What reporting […]

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Should Content Creators Boycott Aggregators?

Are Google, Bing and Yahoo robbing content creators blind? Are services like All-Top enriching only themselves? Arnon Mishkin, a partner with the Mitchell Madison Group, makes a compelling argument in his article on PaidContent.org called “The Fallacy of the Link Economy” that aggregators drive neither traffic nor revenues to content creators. Mishkin says his research […]

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Facebook, Free Speech & Holocaust Deniers

This month Facebook came under tremendous pressure to ban Holocaust Denial groups.  Thankfully, Facebook didn’t fold under the enormous pressure from bloggers and traditional media (including Brian Cuban, TechCrunch and Mashable) to outright ban people or groups that deny that the Holocaust occurred.  Facebook did end up banning two Holocaust Denial groups because of violations […]

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Generation Y Shuns the Boston Globe

I just completed a completely unscientific poll about the Boston Globe to some of my under the age of 36 colleagues (using Facebook as the communications medium). I reached out to 12 people – a mix of men and women. They ranged in age from 24 to 36. All of them college educated, living in […]

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