Tag Archives: Wikipedia

Stop Trying to Beat Wikipedia

Because you can’t. It seems like every few weeks I get an inquiry about Wikipedia from a client. Usually they are upset about their entry. Most of the time they want to delete negative portions of the entry and infuse it with their marketing messages. My response is always the same. Leave it alone. In […]

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The Eyes of Lots & Lots of Strangers

They are watching you. And if you install Ghosterly on your browser, “they” will finally have names. Names like KissMetrics, Quantcast, Google Analytics, ChartBeat and MediaMind.  These are just some of the many companies pilfering your data online.  They are watching and recording your every click and then selling it to corporations, governments and private […]

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Saturday is the New Friday

Let’s face it: The 40-hour work week is dead.  And all that blather about 4-day and 3-day work weeks is just that: blather. Workers, especially professional workers, have lost the gains made by labor unions in the 19th and early 20th centuries to win the eight-hour day and 40-hour work week.  The Fair Labor Standards Act […]

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Why Tech Companies Love Patents & Hate Copyrights

Technology companies adore patents. They gobble them up like Pac-Man snacking on digital pellets. And they use the patents like clubs to bludgeon everyone and anyone who dares “to violate” them.  Patent battles are making headlines everywhere.  As a recent Boston Globe article noted: “Patents have become a costly and controversial part of the business […]

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Why Wikipedia Should Shoulder Blame for Violations

Because they do a lousy job of explaining themselves.  I’ll get to that momentarily.  But first why is Wikipedia hands off for PR people? The reason is simple: Because Wikipedia isn’t an owned, earned or paid channel. For those of us who don’t work in marketing or communications, those distinctions are how the industry identifies […]

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Early Adopter Disease

I’ve been accused of being an early adopter of technology and social media platforms. But I’m really not. Here are the stages of technology adoption and the percentage of the population in each stage, according to Everett Rogers Technology Adoption Lifecycle mode: Innovators – 2.5 percent Early Adopters – 13.5 percent Early Majority – 34 […]

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When a Book is No Longer a Book

The book of the future may look something like this: Digital format available on: mobile device, tablet or computer screen Non-linear presentation of content Videos embedded into the text – some documentary length Interactive graphics that allow users to manipulate the data Photographs that can be adjusted in size and cropped in real-time Hyperlinks to […]

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Does Crowd-Sourcing Work in the Long Term?

Is Wikipedia about to fall over like a domino? As Newsweek noted last week: “Thousand of volunteer editors [for Wikipedia], the loyal Wikipedians who actually write, fact-check, and update all of those articles, logged off – many for good. For the first time, more contributors appeared to be dropping out than joining up. Activity on […]

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Tweet Ends 20-year CNN Career

Octavia Nasr is now the former Senior Editor of Mideast Affairs for CNN.  The 20-year veteran of CNN lost her job after controversy erupted over the following tweet: “Sad to hear of the passing of Sayyed Mohammed Hussein Fadlallah…One of Hezbollah’s giants I respect alot.” As you may or may not know Hezbollah is considered […]

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Attack of the Fake Twitter Accounts

“Imitation is the sincerest (form) of flattery.” So uttered Charles Caleb Colton, the eccentric British vicar and writer, back in the 19th century. Now we have @BPGlobalPR, the fake Twitter account pretending to be the PR team for the embattled oil corporation.  The parody account has racked up more than 180,000 followers with wry commentary […]

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