Tag Archives: Sports Illustrated

Won’t Get Fooled Again (Except the Next Time)

CBS News.  Sports Illustrated.  The New York Times.  ESPN.  The New York Post.  The Los Angeles Times. All of them – and many, many more media outlets – fooled by a terrible and cruel hoax that could have been discovered with a few phone calls or a search on Google. If this is the state […]

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The Great Media Collapse of 2009: Part 2

Back in March I predicted 2009 to be the year of the Great Media Collapse. That the powerful forces of the global economic meltdown, plummeting advertising costs, and the shift of readers from print to the web would force seismic changes on traditional media. It’s been even worse than I thought.  Are we sure it […]

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Don’t Let Sloppy Social Media Practices Damage Your Brand

So train your employees. The only way your company is going to get a handle on how to integrate social media into marketing and communications is to teach your employees how to do it. That means training.  It means education.  It means setting up guidelines and policies.  But it also means creating an environment where […]

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