Tag Archives: Measurement

Less Measurement, More Creativity

A few years back I was ensconced in a drab, ill-lit conference room meeting with my client’s brand-new vice president of marketing. He wore his cocksure attitude like a bow-tie and made sure I knew he was a graduate of an Ivy League business school.  Looking me dead in the eye, with a completely straight […]

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Tackling the Woes of Social Measurement

The biggest woe in social media is measurement.  No one has figured it out.  There are no standards.  There are hundreds of measurement tools.  There are all kinds of metrics and statistics that can be measured. The great thing about social media is that you can measure everything, but the worst part of social media […]

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