Tag Archives: eMarketer

Mine is Longer Than Yours

  There is endless debate about how long marketing content needs to be. Most people fall into the camp that it needs to be short. Why? Attention spans. The fast and furious pace of the Internet The way social networks work (Twitter, for example) But conventional wisdom on going short may be wrong. There is […]

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Time to Get Serious About Online Video

“Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV […]

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Reading Endangered

It is technically possible to read a book on a computer.  Or on a smartphone or tablet. I’ve done it.  Once.  When I was a subway commuter a few years ago I read “The Sign of the Four” by Arthur Conan Doyle on my iPhone.  It was the first and last time that I succeeded […]

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Facebook Shopping Isn’t Going Anywhere – But Up!

  And up and up. There has been a recent spate of stories in the mainstream press about the struggles of Facebook shopping.  The current twist is that Facebook shopping is failing because people don’t want to shop on Facebook. One social media pundit recently quipped: “Turns out shopping isn’t that social.” The reason for […]

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6 Simple Tips to Make People Share Your Content

The secret to getting people to share your content is easy: Make it concise and compelling. And then syndicate the content on various online and social channels to make it easy to find. But there are specific tips you can use to make people more willing to share your content.  Here are six ways (there […]

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Don’t Forget Blogging – Even Though Everyone Else Seems to Have

At times blogging seems so… yesterday (Not unlike those photographs of your high school prom when you were wearing a baby-blue tuxedo, a navy-blue cumber bun and a bow-tie the size of an airplane propeller). Wasn’t it yesterday that Technorati was tracking more than 133 million blogs – with thousands literally being created daily?  Now […]

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The Case for Brand Storytelling

Call it what you want – brand journalism, transmedia storytelling or brand storytelling – but the concept is simple (and powerful): Brands should tell their own stories in multimedia formats and share them online via interactive social networks. Here’s why. Your Customers – Online Consumers are using the internet as their preferred medium for finding […]

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The Demise of Corporate Blogging

No one talks much about corporate blogging anymore.  Blogging is the overlooked social media channel – at least among corporations. Only 79 companies in the Fortune 500 regularly blog as of December, 2009, according to Fortune 500 Business Blogging Wiki.  That’s less than 16 percent of the world’s largest companies.  Compare that to Twitter.  According […]

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