Tag Archives: Brandtainment

Going “Live” Increases Engagement & Reaches More People

There’s energy in going “live.”  Fierce energy. Ask anyone who has been to a live sporting event or a concert.  There’s an electricity that comes from knowing you’re watching events unfold in real-time.  This works not only for attending live events, but also watching them.  The live energy can be felt while watching the Oscars […]

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3 Reasons Why Going Live Adds Sizzle & Excitement

Social media was made for live programming. The platforms – from Facebook and Twitter to Instagram and YouTube – were built for real-time interactions.  Videos, photographs and status updates can be published almost the instant they are created. So why have so many brands have become addicted to social media editorial calendars that put a […]

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Time to Get Serious About Online Video

“Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV […]

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Here Comes Brandtainment

One of the reasons why social media exploded was the concept of brands having direct communications with their customers. Especially around news. In the old days, brands wrote press releases, posted them on distribution wires, and then pitched the media in hopes they would write news articles. Social media flipped that model on its head. […]

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