Tag Archives: Advertising

All Media is Paid

Can we stop pretending there are media categories called earned, owned and paid? They are ALL paid. And they always have been. Earned media is pitching stories and concepts to existing publishers and having them write about your company, product or service. The idea was to tell publishers – be they reporters or producers – a […]

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The 3 Primary Ways People Discover New Content

Why waste your time buying advertising? Advertising is what most people try to avoid. They hate commercials (except at the Super Bowl). They hate pop up ads. They hate billboards. Let’s face it – they hate advertising. It’s also a terrible way to introduce people to your content. What’s better? A distribution strategy that mixes […]

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4 Reasons Why Newspapers Are Failing

Journalists – and especially former journalists – love to pontificate on the demise of the industry. As one of those former journalists, I plead guilty. There are many reasons why the traditional newspaper model is already dead, but here are the four BIG reasons. 1. Readers don’t want to pay for news anymore There’s this […]

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Why Your Brand Content Really Matters

Here is how more people, especially young people, consume content. 1. They search for it. On Google mostly. Google has become a daily newspaper, Farmer’s Almanac and encyclopedia all rolled into one. When they want information or news they plug-in the keywords and press enter. 2. They have it recommended to them. On Facebook and […]

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Hey Madison Avenue, PR is the New Advertising!

They gathered last week in the city that never sleeps. Their goal? Figure out how to clog up our social media channels with more advertising. Who were these people? Advertisers. Last week was Madison Avenue’s annual conference in New York known as Advertising Week. As expected there was lots of hand wringing about the state […]

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Chipotle “Ad” isn’t an “Ad”

Everyone is crowing (sorry, bad pun) about the new Chipotle ad. Except for one thing. It’s not an ad. Ads are 30 to 60 second spots that appear on television. Or 10-15 second spots that pop up when you are web browsing. Their purpose – generally – is to sell you something. The Chipotle “ad” […]

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Should We Block Big Brother Tactics by Companies?

Gmail reads my emails. … so they can serve me targeted ads. Amazon analyzes my book buying habits. …to serve me up ads via recommendations. Facebook studies my posting habits and likes. …to sell my profile to advertisers so they can target me with ads. Google collects and analyzes my search habits. …to serve me […]

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What the Heck is Content Marketing?

Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising.  It used to come in the form of company newsletters, advertorials, user conferences, company magazines […]

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Fear of Storytelling & Other Tales of Brand Failure

The Internet is killing Advertising.  Or at least what we would consider traditional advertising. Fewer people believe the claims.  More people tune it out.  Or just avoid it all together (fast forward anyone?). The Internet has ushered in an era of transparency, openness and instant access to information. There’s no place to hide. So claiming […]

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The Eyes of Lots & Lots of Strangers

They are watching you. And if you install Ghosterly on your browser, “they” will finally have names. Names like KissMetrics, Quantcast, Google Analytics, ChartBeat and MediaMind.  These are just some of the many companies pilfering your data online.  They are watching and recording your every click and then selling it to corporations, governments and private […]

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