Tag Archives: Advertising Age

The Reality of Online Privacy: You Have None

The Congressional hearings this week on mobile privacy have the issue of online privacy buzzing again.  But it probably won’t last long.  Convenience has trumped privacy so far in the 21st century.  We live in times were Big Brother isn’t the government, but marketing and advertising – and most of us have opted in. But […]

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Measuring Social Media

The answer to the question: “How do I measure social media?” is complicated. Because the answer is: “You can’t, but you can.” The question is really two questions.  You can easily measure social media – because everything about it can be measured.  In fact, it is easier to measure social media than it is to […]

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