Tag Archives: AdAge

The Savage Power of a Customer Review

Why do people like to write online reviews?  Why are they compelled share their experiences – even with products as mundane as pens and food containers? Here are a couple of reasons I’ve identified: People enjoy being helpful.  They want to inform others if a product lives up to or surpasses their expectations.  And, of […]

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Who Owns & Controls a Brand’s Social Media?

The dust-up over the f-word being accidentally published on a Chrysler’s Twitter account is one of those “here today, gone tomorrow” non-stories. In reality this is about as significant as a politician saying something off-color with a microphone fastened to his tie or an anchorman at a national TV news show swearing while on camera. […]

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