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What “Social” is Really Supposed to Mean

The power of “social” really hit home for me while shopping at Trader Joe’s more than three years ago. At the time, I was drinking a lot of coffee and my favorite was Trader Joe’s Cafe Femenino.  It’s an organic, shade grown coffee from Peru and I couldn’t get enough of it. So while shopping […]

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1 Lesson on Social Media from a Salami Sandwich

  This post is a celebration of the absurd.  And how all of us can S T R E T C H a metaphor until it snaps. Social media is new – or at least is relatively new – and constantly evolving.  It’s a constant battle to explain, justify, and provide context and insight on […]

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Has the Timeline Improved Facebook for Brands?

  It has – dramatically – if you’re Facebook. For brands, the switch to the Timeline format spells big changes – both good and bad. First the good news.  Facebook is placing a premium on storytelling.  As my colleague Ben Rissman notes: “This means that brands (more than ever) now need to be storytellers – […]

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Facebook Shopping Isn’t Going Anywhere – But Up!

  And up and up. There has been a recent spate of stories in the mainstream press about the struggles of Facebook shopping.  The current twist is that Facebook shopping is failing because people don’t want to shop on Facebook. One social media pundit recently quipped: “Turns out shopping isn’t that social.” The reason for […]

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Agencies Can Add a Rocket Boost of Social Know-how

What do you think sets apart a gold-medal effort in social media from a mediocre one? Is it ideas?  Passion?  Knowledge?  Creativity? Likely those are factors, but most often the difference is more pedestrian: Resources. Most marketing and communications departments continue to be underfunded and understaffed when it comes to social media programs.  It’s difficult […]

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Tackling the Woes of Social Measurement

The biggest woe in social media is measurement.  No one has figured it out.  There are no standards.  There are hundreds of measurement tools.  There are all kinds of metrics and statistics that can be measured. The great thing about social media is that you can measure everything, but the worst part of social media […]

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5 Tips for a Social Media Crisis

You can take this to the bank: If you are a brand then you’ll experience a social media crisis. It’s inevitable. Look at it this way.  No brand in existence – not even the most popular and best-loved brands in the world – has ever avoided a negative phone call, a snarky email, a compliant […]

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2012 Will be the Year of Social Catch-Up

Social media moves like the Flash. Zip!  Bang!  Boom! It’s fast – really fast.  Stop paying attention for a couple of days and you feel like you’ve missed an entire movement.  There’s always innovation – new technology, cool sharing tools, new ways to monitor and manage.  Heck, there are new platforms and applications seemingly dropping […]

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Why Wikipedia Should Shoulder Blame for Violations

Because they do a lousy job of explaining themselves.  I’ll get to that momentarily.  But first why is Wikipedia hands off for PR people? The reason is simple: Because Wikipedia isn’t an owned, earned or paid channel. For those of us who don’t work in marketing or communications, those distinctions are how the industry identifies […]

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Take a Deep Breath… and Organize

Once upon a time social media seemed so easy. Open a Facebook page.  Tweet out a link to a press releases.  Set up a LinkedIn profile.  Throw a video up on YouTube. It’s free!  It’s easy! But that feeling of ease is quickly replaced by trepidation and later by a disbelief that you ever thought […]

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