Content is everywhere – and that’s the problem. Content creators – bloggers, videographers, writers, artists, designers, musicians, journalists, directors, illustrators, actors, etc. – should be celebrating. The internet has opened up the world to them. Writers can sell novels and non-fiction directly to readers. Musicians can sell their songs right to listeners. YouTube and Vimeo […]
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Tag Archives: YouTube
What the Heck is Content Marketing?
April 2, 2013 
5 Comments
Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising. It used to come in the form of company newsletters, advertorials, user conferences, company magazines […]
Read more5 Reasons Why YouTube is Addictive
July 9, 2012 3 Comments
Quick, sardonic, and dipped in self-referential irony. These are the big ingredients of YouTube’s appeal to the younger generation. The video channel owned by Google has emerged as a major challenger to cable TV for young viewers. Younger people can spend hours surfing through video content – from TV clips and music videos to […]
Read moreLIVE on Social Media
May 31, 2012 0 Comments
Forget real-time social media. Instead think about “live” broadcasting. Or in industry parlance: live streaming. A well-produced “live” show can bring events, product launches, and news announcement to new heights of audience participation and engagement. Let me give you an example. Recently, I was involved in a news announcement for a new non-profit organization in […]
Read more Is Extreme Economics Infecting Social Media?
September 21, 2011 1 Comment
In her fascinating book “The Watchman’s Rattle,” Rebecca Costa talks about a super meme known as “extreme economics.” For those unfamiliar with the concept of memes (rhythms with “seems”) they are units of cultural transmission or imitation and like real genes they compete for survival, some winning and others dying out. They also evolve with […]
Read more6 Simple Tips to Make People Share Your Content
September 6, 2011 0 Comments
The secret to getting people to share your content is easy: Make it concise and compelling. And then syndicate the content on various online and social channels to make it easy to find. But there are specific tips you can use to make people more willing to share your content. Here are six ways (there […]
Read morePolicing Social Media – A Showdown is Looming
February 25, 2010 0 Comments
It’s easy to criticize the Italian government for convicting three Google executives for a video uploaded to YouTube, but the situation is more complex than it appears. The video in question showed a group of students bullying an autistic child and an Italian court in Milan ruled that the video violated the privacy rights of […]
Read moreWeighing in on Kevin Smith
February 16, 2010 10 Comments
Sorry, I couldn’t resist the headline. In case you missed it, Hollywood Director Kevin Smith (Clerks, Chasing Amy, Dogma) was bounced from a Southwest Airline flight for being too fat. This happened on Saturday when Smith was on stand-by for a flight from Oakland to Burbank. He was boarded and seated, but then removed when […]
Read moreGoogle’s Bid for Social Domination
October 8, 2009 43 Comments
What if last month Google made the entire web social, yet most people – and companies – didn’t seem to notice? Because that’s what happened with the launch of Google Sidewiki and the reaction – other than in some corners of the blogosphere – was a loud, distracted yawn. Is it because everyone now expects […]
Read moreMy Favorite Social Networks
September 8, 2009 4 Comments
One of the laments I often get from busy executives goes like this: “How do these people have time to be Twittering all the time?” You can insert “Facebooking” or “blogging” or “social networking” in place of “Twittering.” The point is that many executives think of personal social networking as a sinkhole. The equivalent of […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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