Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising. It used to come in the form of company newsletters, advertorials, user conferences, company magazines […]
Read more
Tag Archives: Yelp
R.I.P. Follow Friday
November 15, 2012 
7 Comments
Is there a less satisfying recommendation than Twitter’s #followfriday a.k.a. #FF? For those unfamiliar with Follow Friday – allow me to give you a brief introduction. Every Friday, many Twitter users make recommendations on who other people should follow by providing a list of user names followed by the hashtag #FollowFriday or #FF. So why […]
Read more5 Tips for a Social Media Crisis
January 17, 2012 0 Comments
You can take this to the bank: If you are a brand then you’ll experience a social media crisis. It’s inevitable. Look at it this way. No brand in existence – not even the most popular and best-loved brands in the world – has ever avoided a negative phone call, a snarky email, a compliant […]
Read more The Savage Power of a Customer Review
July 6, 2011 2 Comments
Why do people like to write online reviews? Why are they compelled share their experiences – even with products as mundane as pens and food containers? Here are a couple of reasons I’ve identified: People enjoy being helpful. They want to inform others if a product lives up to or surpasses their expectations. And, of […]
Read moreDoes Crowd-Sourcing Work in the Long Term?
August 20, 2010 0 Comments
Is Wikipedia about to fall over like a domino? As Newsweek noted last week: “Thousand of volunteer editors [for Wikipedia], the loyal Wikipedians who actually write, fact-check, and update all of those articles, logged off – many for good. For the first time, more contributors appeared to be dropping out than joining up. Activity on […]
Read moreRevenge of the Amateur
July 26, 2010 0 Comments
The problem with crowds is that they sometimes turn into mobs. And in the prophetic words of Black Sabbath’s “The Mob Rules”: “You’ve nothing to say They’re breaking away If you listen to fools… The Mob Rules The Mob Rules” Some people would argue that listening to any crowd – whether a mob or not […]
Read moreSocial Networks Aren’t Cocktail Parties
May 20, 2010 5 Comments
If you do a Google search on “social media cocktail party” you’ll get 999,000 results. There’s even a 2008 book written by Jim Tobin and Lisa Braziel called: “Social Media Is A Cocktail Party: Why You Already Know the Rules of Social Media Marketing.” The idea that social media is a cocktail party is also […]
Read moreShare Your Favorite Apps!
May 13, 2010 5 Comments
The scene has become quite common. Two geeks meet at a bar, at a conference, at the airport or in a restaurant and then out pop the smart phones (which they wear like six shooters on their hips) – iPhones, Droids, etc… And then the app swap begins. “What’s you favorite work app?” “What’s your […]
Read moreUnvarnished: Cyber-bullying Grows Up
April 6, 2010 0 Comments
Think of Yelp in a ski mask meeting LinkedIn in a dark alley. The result of this violent encounter is now a social network called Unvarnished. Libel.com must have been taken. Unvarnished will soon be causing lots of problems for everyone. And I mean everyone. Right now it is in beta and invite only, but […]
Read moreWhy Yelp? Because Amateur Critics Have Won
March 18, 2010 0 Comments
Josh Oversky of Time magazine may lament the demise of the professional critic, but that train left the station a long time ago. Amateur critics – whether worthy or not – have knocked the diadem off the heads of the professionals. And while it might not fit all that well, the crown now rests on […]
Read more
Creative Commons License
HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
HighTalk Readers Engage: