“It is my ambition to say in ten sentences what others say in a whole book.” – Friedrich Nietzsche “Brevity is the soul of wit.” – William Shakespeare ‘I figured the shorter the book, the less bullshit.” – Stephen King ———- Everyone wants us to be brief. Keep it short. Concise. But let’s remember that […]
Read moreReading Your Way to Better Writing
Writing matters. More than ever. Why? Because writing has replaced talking. Phone calls are rare (other than those ridiculous bi-coastal conference calls with too many people). Email is how we communicate, especially in business. When we aren’t emailing, we’re texting or tweeting or updating status. We write all the time. Heck, we even communicate […]
Read moreBad Blogging: A Guide
Every blogger – at some point – is guilty of bad blogging. Blogging is fast – Internet fast. And that means making mistakes. It means errors in judgement. It means writing and publishing on a whim. It means writing without an editor (or a proofreader). In means writing without a net. And that’s dangerous. Not […]
Read moreSocial Media is Plain Speaking
One of the unexpected benefits of social media its is forcing communicators and marketers back to plain speaking. Corporations and organizations are insular by nature. Like gated communities. This natural isolation with peers and like-minded individuals results in the development of specialized languages. Short-cuts are taken with communications. This is natural because everyone in your […]
Read moreThe Danger of Arrogant Writing
Guest Blog Post By: Dave Yewman It happens all the time – and it’s usually an engineer who says it. During a presentation workshop I’ll go on a rant about jargon; how it kills communications; how using it is arrogant, and how much audiences hate the insider terms and silly acronyms that populate so much […]
Read moreWriting is a Slippery Art: 5 Must-Have Writing Books
This quote from Cyril Connolly, a British literary critic and writer, could be the blogger manifesto (even though Connolly died in 1974): “Better to write for yourself and have no public, than to write for the public and have no self.” Ahem brother! Heck, some days my audience is so small that I need a […]
Read moreLet’s Replace Press Releases with Blog Posts
Give Andrew Fowler at Newsvetter credit. Apparently, without the aid of an adrenaline shot, Fowler read through every single press release from the recent Consumer Electronics Show (CES) in Las Vegas. Why? He wanted to find an example of an original, creative press release. He failed. “For a conference that showcases some of the most […]
Read moreHighTalking: How Social Media Can Get You a Book Deal
J.C. Hutchins is the author of “7th Son: Descent” – a science fiction thriller filled with action. It features a presidential assassination, cloning, and a villain that would J.C. says “make Cobra Commander wet the bed.” As a struggling, unpublished author, he used social media to land a book deal with St. Martin’s Press. […]
Read moreHighTalking: Novelist Jon F. Merz on How Social Media is Changing Publishing (Part 2)
This is the second part of a two part interview with Suspense Novelist Jon F. Merz. You can read the first half of the interview here. Jon is an author that fully embraces social media for connecting with his readers who enjoy reading his bestselling suspense/crime novels such as his Lawson Vampire series. He was […]
Read moreThe Horror of Writing a Press Release
PRWeek has an excellent opinion piece this month called “How Twitter Saved Public Relations.” Author Greg Galant, CEO of Sawhorse Media, credits Twitter with helping companies get rid of the techno-babble and buzzwords that proliferate press releases like weeds. “I don’t know if it’s the fault of the PR people, the lawyers, or the management, […]
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January 29, 2013 


HighTalk Readers Engage: