Tag Archives: Web

Content First, Website Second

No one goes to websites anymore, except when they do. Sounds nuts, I know, but let me explain. I don’t purposely visit many websites anymore, especially websites that produce their own content. You probably don’t either. The idea of going directly to a website and exploring its content is becoming an old-fashioned notion. That just […]

Continue reading

3 Scary Facts about the Internet

  Ah, the good ole friendly Internet. Hanging with your pals on Facebook.  Tweeting funny quips with co-workers.  Shopping for books on Amazon.  Reading blogs. And, of course, stumbling upon child pornography, criminals stealing your credit card information, and viruses infecting your laptop, malware infiltrating your personal information and spam bursting your email inbox. Ah, […]

Continue reading

Getting Rational on SOPA

The debate on the Stop Online Piracy Act (known as SOPA) has jumped the shark.  SOPA and its companion bill Protect Intellectual Property Act (PIPA) were both shelved recently by Congress and the Senate after a frenzied protest by dozens of websites and Internet companies including Google, Wikipedia and Facebook. The goal of the bills […]

Continue reading

Social Sharing is the New SEO

Finding things on the internet becomes less important when people stop looking. People haven’t stopped looking yet, but they’re doing it less.  Why?  Because they don’t have to search for content anymore.  It comes right to them.  Content is being discovered and pushed right to them by their social networks. Why head off to Google […]

Continue reading

Battle of the Titans: Google vs. Facebook

Google is worried about Facebook.  Very worried. Why? Because people are spending less time on the Internet and more time on Facebook.  Web browsing is already old school.  Discovery and sharing are happening on social networks – not on search engines. The way people are using the internet is changing rapidly.  Search has become a […]

Continue reading

One in Three Internet Users is on Facebook

Facebook has become so big and powerful that communicators and marketers should consider it as another category outside of the web.  In other words, brands need an online strategy – and a Facebook strategy. Here’s why. The population of the world is projected to be about 6.9 billion people at the end of 2011.  Just […]

Continue reading
facebook-logo

Sharing Is the New Web Browsing

Sharing links to content, particularly on Facebook, is now an enormous engine for driving web traffic and has transformed content delivery. A new study released this week from ShareThis, Starcom MediaVest Group and Rubinson Partners found that 10 percent of all Internet traffic is a result of sharing and that sharing accounts for 31 percent […]

Continue reading

Why I Canceled My Newspaper Subsciption

I made the break a month ago.  After more than 25 years of having the Boston Globe delivered to my door (there have been many doors), I canceled my subscription on July 31. Let me be clear.  I no longer buy the print edition, but I still read the Globe daily: Online and on my […]

Continue reading

It Must be True. I Read it on the Internet!

Here are a few things that I’ve learned on the Internet: President Obama was born in Kenya and is not an American citizen The Holocaust never happened. The Democrats tried to create “death panels” for the elderly in their health care overhaul bill The September 11 terrorist attacks were plotted and by the Bush administration […]

Continue reading
google_logo_01

The Internet’s “Free” Problem

Findings from the 2010 Digital Future Project released this month: 49% of Internet users have tried free micro-blogging services like Twitter 0% of them would be willing to pay for it. That’s zero (Z-E-R-O) percent.  As in nobody. As Jeffrey I. Cole, director of the Center for the Digital Future, noted: “Such an extreme finding […]

Continue reading
Follow

Get every new post delivered to your Inbox.

Join 6,464 other followers