And journalism is the new marketing. For better or worse, we are moving rapidly into a state of brand-produced journalism. It’s happening on two fronts: Sponsored Content and Brand Publishing Sponsored Content There’s no doubt traditional media companies are dropping like flies. Circulations and subscriptions have flat-lined – print advertising revenue is moving to digital […]
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Tag Archives: Wall Street Journal
Pitching Social Content
December 6, 2012 
5 Comments
In the swirling storm of social media its popular to frown on the old-fashioned notion of pitching “traditional” media. How many times have you been told that media relations is dead? Well, it isn’t. In fact, it’s importance may be on the verge of a major upswing. First, can we please dispel the term “traditional […]
Read moreOne in Three Internet Users is on Facebook
June 13, 2011 1 Comment
Facebook has become so big and powerful that communicators and marketers should consider it as another category outside of the web. In other words, brands need an online strategy – and a Facebook strategy. Here’s why. The population of the world is projected to be about 6.9 billion people at the end of 2011. Just […]
Read moreOld Media Isn’t So Old Anymore
August 16, 2010 1 Comment
Is old media making a comeback? In fact, is it fair to even refer to traditional media outlets like newspapers and magazines as “old” anymore. They have infused their online properties with interactive and multimedia elements and syndicate their content on social networking sites like Facebook and Twitter. For example, the New York Times and […]
Read moreShould I Pay or Should I Go? Do Newspaper Paywalls Work?
July 21, 2010 0 Comments
Should newspapers close their free websites and erect paywalls? A paywall requires readers to pay for access to the newspapers’ news, features, opinions and other content. Paywalls have been met with outright scorn by advocates of “free” information. They have also had limited success. The Wall Street Journal has been success with its paywall. But […]
Read moreCharging for Local “News” Content
April 26, 2010 2 Comments
The Telegram & Gazette in Worcester, Massachusetts is embarking on a risky proposition. It will begin to charge readers for online news stories produced by its editors and reporters (while supposedly keeping wire copy and other syndicated content free). The T&G is one of the largest daily newspapers in New England and covers the state’s […]
Read moreThe Great Media Collapse of 2009: Part 2
November 20, 2009 4 Comments
Back in March I predicted 2009 to be the year of the Great Media Collapse. That the powerful forces of the global economic meltdown, plummeting advertising costs, and the shift of readers from print to the web would force seismic changes on traditional media. It’s been even worse than I thought. Are we sure it […]
Read moreUgly Week for Print Media
October 30, 2009 3 Comments
It was a terrible week for the mainstream media in a year that I’ve called the Great Media Collapse of 2009. The struggling economy, plummeting ad sales, and the proliferation of content on the web as been a 1-2-3 punch that the traditional press has been unable to withstand. But the news this week seemed […]
Read moreBusinessWeek Sells for Less Than a 4-bedroom Condo in Manhattan
October 14, 2009 1 Comment
Another sign in of the Great Media Collapse of 2009: BusinessWeek apparently sold to Bloomberg for $5 million yesterday. That’s right. Bloomberg purchased the staid, 80-year-old business magazine for less than the cost of a four bedroom condo on the Upper East Side of Manhattan. Here’s the Wall Street Journal: “The purchase price wasn’t disclosed, […]
Read moreWhy I Won’t Be Boycotting Whole Foods
August 18, 2009 11 Comments
More than 13,000 people on Facebook have joined a boycott of Whole Foods, the grocery chain dedicated to organic and natural foods. The boycott continues to pick-up steam and is being covered by the mainstream media, including the New York Times and the Associated Press (Google lists more than 125 articles on the boycott this […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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