Tag Archives: UStream

The Holidays are Better When They are Live

GoLive Holiday Concert from Weber Shandwick Boston This year Weber Shandwick rolled out a new offering: GoLive. GoLive is creating a TV-quality “live” broadcast online. We have done cooking shows, gadget shows, thought leadership broadcasts – you name it. All of them broadcast on digital and social media channels: from Facebook to Twitter. It’s a […]

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Here Comes Brandtainment

One of the reasons why social media exploded was the concept of brands having direct communications with their customers. Especially around news. In the old days, brands wrote press releases, posted them on distribution wires, and then pitched the media in hopes they would write news articles. Social media flipped that model on its head. […]

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LIVE on Social Media

Forget real-time social media. Instead think about “live” broadcasting.  Or in industry parlance: live streaming. A well-produced “live” show can bring events, product launches, and news announcement to new heights of audience participation and engagement. Let me give you an example. Recently, I was involved in a news announcement for a new non-profit organization in […]

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The Tip of the Social Media Iceberg

A client recently quipped: “How hard can social media be? All you have to do is write some tweets and status updates.  What’s the big deal?” It was difficult to know where to start.  Because calling “social media” tweets and status updates is like calling public relations writing press releases or thinking that advertising is […]

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Why Outsourcing Social Media is Critical for Brands

I often meet with brands from all over the country – mostly big, global brands, but also mid-sized and smaller companies.  Here are the two biggest challenges they have with social and digital communications: 1.) Knowledge.  When you work at a single company it is difficult to get expertise on areas where you aren’t actively […]

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