One of the reasons why social media exploded was the concept of brands having direct communications with their customers. Especially around news. In the old days, brands wrote press releases, posted them on distribution wires, and then pitched the media in hopes they would write news articles. Social media flipped that model on its head. […]
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Tag Archives: UStream
LIVE on Social Media
May 31, 2012 
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Forget real-time social media. Instead think about “live” broadcasting. Or in industry parlance: live streaming. A well-produced “live” show can bring events, product launches, and news announcement to new heights of audience participation and engagement. Let me give you an example. Recently, I was involved in a news announcement for a new non-profit organization in […]
Read moreThe Tip of the Social Media Iceberg
May 1, 2012 4 Comments
A client recently quipped: “How hard can social media be? All you have to do is write some tweets and status updates. What’s the big deal?” It was difficult to know where to start. Because calling “social media” tweets and status updates is like calling public relations writing press releases or thinking that advertising is […]
Read moreWhy Outsourcing Social Media is Critical for Brands
October 20, 2011 0 Comments
I often meet with brands from all over the country – mostly big, global brands, but also mid-sized and smaller companies. Here are the two biggest challenges they have with social and digital communications: 1.) Knowledge. When you work at a single company it is difficult to get expertise on areas where you aren’t actively […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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