“(The) only thing we have to fear is fear itself” – Franklin D. Roosevelt Corporations are still afraid of social media. Most of them won’t admit it, so they start talking about the cost benefit analysis, metrics and measurement and value propositions. While measurement and benefits are important – they should not be the overriding […]
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Tag Archives: United Airlines
The Power of the Short Attention Span
September 14, 2009 
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The biggest weapon for corporations battling against bad publicity on social media channels might be time. A strategy of patience. Just wait it out. Because it appears as if they won’t have to wait that long. Call it the Power of the Short Attention span. Consumers – especially American consumers – get distracted easily. How […]
Read more3 Lessons from “United Breaks Guitars”
July 13, 2009 0 Comments
The YouTube video “United Breaks Guitars” is example of why corporations continue to fear social media. But what it should really do is get them to stop fearing it – and start participating in it. It’s no longer an option to sit on the sidelines. Here’s the United Airlines story in a nutshell: David Carroll, […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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