There’s energy in going “live.” Fierce energy. Ask anyone who has been to a live sporting event or a concert. There’s an electricity that comes from knowing you’re watching events unfold in real-time. This works not only for attending live events, but also watching them. The live energy can be felt while watching the Oscars […]
Read moreR.I.P. Follow Friday
Is there a less satisfying recommendation than Twitter’s #followfriday a.k.a. #FF? For those unfamiliar with Follow Friday – allow me to give you a brief introduction. Every Friday, many Twitter users make recommendations on who other people should follow by providing a list of user names followed by the hashtag #FollowFriday or #FF. So why […]
Read moreTwitter is Gonna Be Big
I know, I know… Twitter is already big. Hard to overlook the obvious: Twitter is the fastest growing social network in 2012 More than 500 million worldwide users (about 150 million in the U.S.) 73% of the Fortune 500 have a Twitter accounts 750 tweets per second More than 50 million tweets per day Yet, […]
Read moreHurricane Social
On occasion, I still get an executive who “doesn’t get” social media. There’s the customary eye roll and the insistence that social media is for “teenagers.” This is usually when they tell me their high school age son or daughter knows more about Facebook than any high-priced, smarty pants consultant. (I think that’s a […]
Read moreThe Myth of Information Overload
Yes, my email inbox is out of control. Some days I simply can’t keep up with deluge. I follow too many people on Twitter. My feed sometimes resembles the falling numerals from the movie “The Matrix.” Facebook has gone from just friends to colleagues, acquaintances and, well, for lack of a better term “others.” So […]
Read moreSocial Media = Closed Networks
By now every has likely heard about Twitter suspending the account of journalist Guy Adams of The Independent for the crime of rankling NBC’s collective ego by disparaging the network’s Olympic coverage. Adams tweeted out the corporate email address of a NBC executive as part of his ongoing complaints about the coverage. Twitter flagged the […]
Read moreO Twitter How Thou Can Annoy!
We all have pet peeves. Behaviors and actions that annoy or irritate us more than they should. When we witness these pet peeves in action they get us, well, peevish. Thus the name. There is no medium that fully showcases pet peeves quite like Twitter. There are absolutely dozens of ways we can irritate […]
Read moreSocial Media Will Not Cure Cancer
One aspect of social media I dislike immensely is the sense of magical thinking hovers about it. Some of the medium’s most rabid advocates possess a spooky evangelical zeal about digital communications. At times it can feel like snake-oil salesmen who promise miraculous cures. That’s why it’s not usual to find bold proclamations that social […]
Read moreThe Tip of the Social Media Iceberg
A client recently quipped: “How hard can social media be? All you have to do is write some tweets and status updates. What’s the big deal?” It was difficult to know where to start. Because calling “social media” tweets and status updates is like calling public relations writing press releases or thinking that advertising is […]
Read moreFollowing Isn’t a Lifelong Commitment
But a lot of people think it is. Every now and then I take the time to cull through the people I follow and connect with on my social networks. I look at Facebook, Twitter, Google+, LinkedIn and others to see who I’m following and why. Admittedly, I’m connected to too many people. It’s part […]
Read more

November 27, 2012 


HighTalk Readers Engage: