Tag Archives: Twitter

What’s Wrong with Facebook? You Can’t Scale

And that’s ultimately the problem with every social network. The more friends you get. The more brands, bands, movies, books, groups, restaurants, and organizations you like – the less you’ll see of all their content – even if you want it. You, my friends, have limits. There’s only so much “content” that Facebook can deliver […]

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Is It Really Important to be First with the News?

It is to journalists. They are obsessed with being first – with getting the “scoop.” It’s a badge of honor in the industry. When I was a newspaper reporter the most important thing was to beat the competition. To beat them to a story. If you got it first it didn’t matter if they got […]

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“Oh, son of a…! That’s gonna leave a mark!

The headline of this post is a quote from the 1995 comedy “Tommy Boy.” But it could have been the shouts of frustration emanating from the offices of JPMorgan’s communications team yesterday. In a move that has many people scratching their heads, JPMorgan, the largest investment bank in the United States, decided to hold Twitter […]

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The Hideous Underbelly of Social Media

It’s the real-time aspect of social media that gets people in trouble. Big trouble. Off-hand and rude comments when spoken are generally just ignored by others. Or are quickly retracted when the immediate emotion – usually disgust, anger or disappointment – is over. It doesn’t work that way on platforms like Facebook or Twitter. That […]

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Authenticity on Social Media Will Get You Killed

Why? Because people don’t really want brands, celebrities, and people to be authentic. They want them to conform to their own impressions of authenticity. But deviate from the “brand message” and you will suffer the consequences. Ridicule. Boycotts. Finger-pointing. Reputation damage. Those are the consequences of being “authentic.” Just ask Tampa Bay Devil Rays starting […]

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Journalism as a Community Builder

Do you know your neighbors anymore? Do you know the history and traditions of your city or town? Do you follow the news of your city and town? Do you know the names of your mayor or city councilors? Do you attend Board of Selectmen meetings? Are you up-to-date on happenings at the high school […]

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National Tragedies Are For People, Not Brands

Here’s the definition of a no-win situation. A brand using a national tragedy to engage with fans on social networks. The opportunity to offend is very high. Yesterday, on the 12th anniversary of 9/11, several brands decided to weigh in with their thoughts about the terrorist attacks on that fateful day, including a diaper company, […]

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Platforms Don’t Really Matter

Is Instagram going to kill Vine? Is Twitter catching up to Facebook? Is Facebook blowing it? At the end of the day, it doesn’t really matter. As a brand, you shouldn’t get obsessed about one social platform over another. What you should care about is telling stories. Publishing them on the channels you’re using and […]

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The Never Ending Battle Against Spam

My personal email address is a mess. A big, stinky pile of spam – most of which I never opted in for – crowding out the messages from friends and family that I really do want to read.  So I recently spent almost an hour unsubscribing from marketing emails from dozens of brands and organizations […]

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The Downfall of Social Media

It was inevitable. Because social media is not the end all be all. Social media won’t cure your marketing woes. Social media will not make you more popular. And social media will not cure cancer. Social media is a channel (or more accurately several channels) and it always has been. Just like television, radio, email and websites. Facebook, […]

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