Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising. It used to come in the form of company newsletters, advertorials, user conferences, company magazines […]
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Tag Archives: The Guardian
Going “Live” Increases Engagement & Reaches More People
November 27, 2012 
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There’s energy in going “live.” Fierce energy. Ask anyone who has been to a live sporting event or a concert. There’s an electricity that comes from knowing you’re watching events unfold in real-time. This works not only for attending live events, but also watching them. The live energy can be felt while watching the Oscars […]
Read more The Dictator’s Son: Libya, Democracy & Public Relations
February 22, 2011 9 Comments
Here are my notes from my first impression of Colonel Muammar Gaddafi’s second son, Saif al-Islam. At the time, July of 2007, Saif al-Islam was Gaddafi’s favorite and his likely successor. I wrote: “A rather dim-witted, disinterested brat. A bit distracted, but very stylish.” But I added later: “That first impression was dead wrong. The […]
Read moreWhy I Canceled My Newspaper Subsciption
September 3, 2010 6 Comments
I made the break a month ago. After more than 25 years of having the Boston Globe delivered to my door (there have been many doors), I canceled my subscription on July 31. Let me be clear. I no longer buy the print edition, but I still read the Globe daily: Online and on my […]
Read moreTweet Ends 20-year CNN Career
July 8, 2010 5 Comments
Octavia Nasr is now the former Senior Editor of Mideast Affairs for CNN. The 20-year veteran of CNN lost her job after controversy erupted over the following tweet: “Sad to hear of the passing of Sayyed Mohammed Hussein Fadlallah…One of Hezbollah’s giants I respect alot.” As you may or may not know Hezbollah is considered […]
Read moreYou Can’t Reclaim Privacy
May 18, 2010 2 Comments
“Privacy is the right to be alone–the most comprehensive of rights, and the right most valued by civilized man.” – U.S. Supreme Court Justice Louis D. Brandeis Brandeis, who died in 1941, would likely be aghast at the concept of Facebook. The idea that people would willingly share so much of their private lives with […]
Read moreWhy “Free” Won’t Work for Journalism on the Web
January 27, 2010 0 Comments
In a speech defending journalism Guardian Editor Alan Rusbridger recently took a shot at the New York Times‘ decision to erect a paid wall around its content in 2011. In defense of providing free content, Rusbridger said of the UK-based Guardian: “During the last three months of 2009 the Guardian was being read by 40 […]
Read moreIs YouTube Really Doomed?
April 10, 2009 0 Comments
The Silicon Alley Insider pokes holes in the YouTube business model in a story called “YouTube is Doomed.” (the story was penned by Benjamin Wayne, the CEO of a competitor, Fliqz, but he brings up some excellent points). According to the story, Credit Suisse Analyst Spencer Wang found: YouTube’s operating costs are $711 million YouTube’s […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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