Tag Archives: The Atlantic

Boston, Social Media & the Press

During the horrific week of the Boston Marathon bombings – where the news seem to fly faster than even Twitter – one thing stuck out like a sore thumb: The mainstream media remains the best place to get accurate news. Despite all the cuts, all the closings and the sorry economic state of the mainstream […]

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Marketing is the New Journalism

And journalism is the new marketing. For better or worse, we are moving rapidly into a state of brand-produced journalism.  It’s happening on two fronts: Sponsored Content and Brand Publishing Sponsored Content There’s no doubt traditional media companies are dropping like flies.  Circulations and subscriptions have flat-lined – print advertising revenue is moving to digital […]

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Won’t Get Fooled Again (Except the Next Time)

CBS News.  Sports Illustrated.  The New York Times.  ESPN.  The New York Post.  The Los Angeles Times. All of them – and many, many more media outlets – fooled by a terrible and cruel hoax that could have been discovered with a few phone calls or a search on Google. If this is the state […]

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When a Book is No Longer a Book

The book of the future may look something like this: Digital format available on: mobile device, tablet or computer screen Non-linear presentation of content Videos embedded into the text – some documentary length Interactive graphics that allow users to manipulate the data Photographs that can be adjusted in size and cropped in real-time Hyperlinks to […]

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