Tag Archives: TechCrunch

The Eyes of Lots & Lots of Strangers

They are watching you. And if you install Ghosterly on your browser, “they” will finally have names. Names like KissMetrics, Quantcast, Google Analytics, ChartBeat and MediaMind.  These are just some of the many companies pilfering your data online.  They are watching and recording your every click and then selling it to corporations, governments and private […]

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In Search of Blog Content

A blog is like a gigantic hole. Sometimes the gigantic hole seems to be on par with the size of the Grand Canyon.  Other times the gigantic hole seems more manageable like, for example, the size of an open grave. Just kidding… Blogging is hard work.  It is endless.  Deadlines loom all the time – […]

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flash

We are Living in the Age of Hyper Speed

Good luck keeping up. News, events and crises move like a flash of lightning.  As a communicator or a marketer, you can find yourself neck-deep in trouble because you decided to walk to the sub shop next door to pick-up your lunch. Today’s case in point: Entenmann’s. The pastry maker published a tweet yesterday to […]

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Sharing Is the New Web Browsing

Sharing links to content, particularly on Facebook, is now an enormous engine for driving web traffic and has transformed content delivery. A new study released this week from ShareThis, Starcom MediaVest Group and Rubinson Partners found that 10 percent of all Internet traffic is a result of sharing and that sharing accounts for 31 percent […]

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Arrianna

Blogging is Now Part of Journalism

The news this morning that the Huffington Post has been sold to AOL for $315 million begs the question: Is there any difference between a news blog and an online news publication? I’d argue that few people can tell the difference anymore. In fact, the term “blog” may have run its course (with the exception […]

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TechCrunch, AOL & Disappointment

I’m disappointed by the sale of TechCrunch to AOL. TechCrunch, for those not familiar with it, is one of the most influential technology blogs in the industry.  The site, which aggressively covers technology start-ups and social media innovation, regularly gets about 2.3 million visitors a month, according to Compete.com.  TechCrunch, under the domineering direction of […]

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Avoiding Follower Obsession

“I will have you, yes I will have you I will find a way and I will have you Like a butterfly, a wild butterfly I will collect you and capture you.” – From “Obsession” by Animotion All right maybe it isn’t that bad.  But many people – and brands – obsess over the number […]

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The PR Consquences of Profanity

I wrote about the profanity-laced exchange between tech blogger Mike Arrington and Yahoo CEO Carol Bartz earlier this week.  My post focused on the proliferation of profanity on the internet and on social networks. My colleague Dave Reddy, senior vice president and media director at Weber Shandwick, has an excellent perspective on the issue from […]

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Is Profanity Online Really Necessary?

First, I swear on occasion, especially among certain friends. Second, I also used to work in a news room where salty language was the norm. But I’d argue that there is a big difference between using profanity in the moment – and doing it on social networks or during “live” (i.e. recorded) events.  In the […]

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