The YouTube video “United Breaks Guitars” is example of why corporations continue to fear social media. But what it should really do is get them to stop fearing it – and start participating in it. It’s no longer an option to sit on the sidelines. Here’s the United Airlines story in a nutshell: David Carroll, […]
Read moreSocial Media is Alive & Well
One of the problems I’ve always had with early adopters (myself included) is the inordinate amount of hand wringing. There’s nothing early adopters dislike more than having other people join them in the pool. Case in point: the idea that social media is dead or that corporations are polluting the social media well. And, yes, […]
Read moreCreation & Destruction – Internet Style
One of the amazing aspects of the Web is the ability to speed processes. To name, but a few: Instanteous feedback on products and services Near real-time customer service Instant communication with colleagues, partners and clients But one area that we grapple with is how the Web speeds the cycle of creation and destruction. Simply […]
Read more

July 13, 2009 


HighTalk Readers Engage: