That’s a quote by Facebook CEO Mark Zuckerberg describing Facebook’s newly redesigned News Feed. Amazing, isn’t it? Facebook wants to be a newspaper while its busy putting real newspapers out of business. Oh, the irony. Facebook’s business model is about selling ads around content. But Facebook doesn’t create any content. It’s users do by uploading […]
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Tag Archives: Social Media
Will Anyone Ever Pay for Journalism Again?
February 13, 2013 
10 Comments
Never giveaway a product if you have to sell it to stay in business. Sounds like a no-brainer doesn’t it? Because guess what happens when no one wants to buy your product anymore? You go out of business. That’s what’s happening to the business of journalism right now. It is slowly, but surely, going out […]
Read moreCommunity Management Isn’t Content Creation
February 11, 2013 21 Comments
Here’s the job of a community manager: Managing social media assets Monitoring conversations/posts/tweets Engaging with the community Providing a voice/face/contact for the community Providing expertise and counsel about utilizing social/digital channels Here’s what the job of a community manager shouldn’t be: Primary content creator Yet many brands have their community managers providing most – if […]
Read moreUse Social Advertising for Rocket Fuel
February 7, 2013 5 Comments
There’s this boat. And ad agencies keep missing it. They step right off the dock and – SPLASH – end up in the drink covered in seaweed. The boat isn’t a big one yet (that’s one of the problems). It’s called Social Advertising. But, believe it or not, advertising agencies don’t really get social advertising. […]
Read more5 Reasons Why Vine Will Destroy the World
January 30, 2013 2 Comments
Are you sick of Vine yet? Expect to be as the social media set opines about its latest love affair – six second videos that can instantly be embedded and shared on social networks (most notably Twitter). Here are 5 reasons why Vine will ruin everything. 1. If you think your friends were oversharing photographs […]
Read more5 Reasons Why Vine Will Save the Earth
January 30, 2013 2 Comments
Have you heard the great news about Vine yet? Vine is the spear tip of what’s next in social media and content – micro-videos. Six seconds of video that can be instantly embedded and shared on social channels (most notably Twitter. Here are five reasons why Vine is the greatest thing ever. 1. Vine will […]
Read moreThe Menace of Tiny
January 29, 2013 6 Comments
“It is my ambition to say in ten sentences what others say in a whole book.” – Friedrich Nietzsche “Brevity is the soul of wit.” – William Shakespeare ‘I figured the shorter the book, the less bullshit.” – Stephen King ———- Everyone wants us to be brief. Keep it short. Concise. But let’s remember that […]
Read moreGetting to Sharing Bliss
January 24, 2013 2 Comments
Three questions for you: Do you search the Internet less than you used to? When you use a search engine do you already know where you want to go? When is the last time you “surfed the ‘Net?” If you are like most people you probably answered this way: Yes Yes I can’t remember that […]
Read moreWhy You Hate Privacy
January 22, 2013 5 Comments
You’re lazy. Sorry, but it’s true. But you’re not alone. We’re all lazy. We have consciously – or unconsciously – decided that convenience trumps privacy. We opt in to social networks without reading the terms. We let algorithms read our email. We allow search engine companies to save and archive our searches. We reveal all […]
Read moreWon’t Get Fooled Again (Except the Next Time)
January 16, 2013 9 Comments
CBS News. Sports Illustrated. The New York Times. ESPN. The New York Post. The Los Angeles Times. All of them – and many, many more media outlets – fooled by a terrible and cruel hoax that could have been discovered with a few phone calls or a search on Google. If this is the state […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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