Tag Archives: Social Media

Is It Really Important to be First with the News?

It is to journalists. They are obsessed with being first – with getting the “scoop.” It’s a badge of honor in the industry. When I was a newspaper reporter the most important thing was to beat the competition. To beat them to a story. If you got it first it didn’t matter if they got […]

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5 Social Media Predictions for 2014

Happy 2014. I’m still disappointed that we don’t have flying cars and robot servants yet, but I’m hoping we make strides this year. I’m also hoping we get smarter about the environment and how to remove big money from politics. But I digress. Let’s talk social/digital media instead. Here are three predictions for the social […]

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A Distribution Manifesto

Let’s talk Ron Burgandy. I’m sure you’ve all seen the spot on ESPN where Will Ferrell interviews Peyton Manning. It was broadcast on-air and the video now has 3M+ views on YouTube. People have been sharing it everywhere and bloggers and media are talking and writing about it. So was that a paid spot? Or […]

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The 3 Primary Ways People Discover New Content

Why waste your time buying advertising? Advertising is what most people try to avoid. They hate commercials (except at the Super Bowl). They hate pop up ads. They hate billboards. Let’s face it – they hate advertising. It’s also a terrible way to introduce people to your content. What’s better? A distribution strategy that mixes […]

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“Oh, son of a…! That’s gonna leave a mark!

The headline of this post is a quote from the 1995 comedy “Tommy Boy.” But it could have been the shouts of frustration emanating from the offices of JPMorgan’s communications team yesterday. In a move that has many people scratching their heads, JPMorgan, the largest investment bank in the United States, decided to hold Twitter […]

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The Hideous Underbelly of Social Media

It’s the real-time aspect of social media that gets people in trouble. Big trouble. Off-hand and rude comments when spoken are generally just ignored by others. Or are quickly retracted when the immediate emotion – usually disgust, anger or disappointment – is over. It doesn’t work that way on platforms like Facebook or Twitter. That […]

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Are Journalists Becoming Obsolete?

Another top name in journalism has departed. Say good-bye to David Pogue, a brand-name technology columnist for the New York Times, who will now be working for Yahoo. As a content marketer. Pogue joins a long list of top-of-the-heap journalists bailing on newspapers and magazines to join the growing ranks of journalists working inside corporations. From […]

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Why Your Brand Content Really Matters

Here is how more people, especially young people, consume content. 1. They search for it. On Google mostly. Google has become a daily newspaper, Farmer’s Almanac and encyclopedia all rolled into one. When they want information or news they plug-in the keywords and press enter. 2. They have it recommended to them. On Facebook and […]

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Authenticity on Social Media Will Get You Killed

Why? Because people don’t really want brands, celebrities, and people to be authentic. They want them to conform to their own impressions of authenticity. But deviate from the “brand message” and you will suffer the consequences. Ridicule. Boycotts. Finger-pointing. Reputation damage. Those are the consequences of being “authentic.” Just ask Tampa Bay Devil Rays starting […]

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Only Dead Old People Read the News

Where O where have younger readers gone? Probably to Buzzfeed. Or to YouTube. Maybe they’re making a Vine. Or texting their friends. Or playing a video game. One thing is certain. Millennials probably aren’t reading your news. Why? They don’t like news. At least that’s the conclusion of a new research study by Pew Research. […]

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