Content is everywhere – and that’s the problem. Content creators – bloggers, videographers, writers, artists, designers, musicians, journalists, directors, illustrators, actors, etc. – should be celebrating. The internet has opened up the world to them. Writers can sell novels and non-fiction directly to readers. Musicians can sell their songs right to listeners. YouTube and Vimeo […]
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Tag Archives: Social Media
Why “Likes” Matter
May 8, 2013 
3 Comments
Nothing causes as much consternation as a Facebook “like.” Marketers want to give it a value. Sales guys want to monetize it. Communicators want to measure it. But the simple fact is that few people understand it. So what is a like? What does it mean when a Facebook user “likes” something? First, you need […]
Read more10 Signs That You Need to Unplug
May 2, 2013 8 Comments
1. You use the word retweet instead of repeat in casual conversation. 2. You actually say to someone: “I just read something about that on Facebook.” 3. The distant sound of a mobile phone ring makes you check your own phone for an incoming call (extra points if you do this after hearing a mobile […]
Read more4 Myths of Social Media Authenticity
April 29, 2013 9 Comments
One of the great big whopping lies about social media is authenticity. Because – let’s face it – there isn’t much that’s authentic about social media. There’s lots of spin, cherry-picking, and bright-side propaganda from both individuals and brands going on. Few people and brands are truly genuine about their attitudes, personalities and opinions on […]
Read moreWhat Technology in the Classroom Should Mean
April 24, 2013 1 Comment
Public schools are adding tablets and laptop computers into their educational programs in record numbers. One of the main reasons educators cite for this proliferation of technology is a variation of this thinking: “The jobs of the future will be using technology and computers and students need to learn them to be prepared for the […]
Read moreYou’re Not Married to Your Social Networks – You’re Just Dating
April 12, 2013 4 Comments
Because if history is any guide – social networks come and go. Mostly go. So don’t go off and get hitched. As my astute colleague Greg Swan recently noted: “You would think the track record of social network migration (i.e. users emigrating from Compuserve to AOL, AOL to Friendster, Friendster to MySpace, more recently MySpace […]
Read moreLet’s Count the Ways You’re Screwing Up Social Media
April 9, 2013 3 Comments
Because the ways are many and varied. If you needed any evidence that brands are doing social media all wrong then look no further than a recent survey sponsored by Ragan’s PR Daily and several partners. The statistics are jaw-dropping: Only 27 percent of brands have a dedicated social media team Sixty-five percent of brands […]
Read moreWhat the Heck is Content Marketing?
April 2, 2013 5 Comments
Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising. It used to come in the form of company newsletters, advertorials, user conferences, company magazines […]
Read moreFear of Storytelling & Other Tales of Brand Failure
March 27, 2013 2 Comments
The Internet is killing Advertising. Or at least what we would consider traditional advertising. Fewer people believe the claims. More people tune it out. Or just avoid it all together (fast forward anyone?). The Internet has ushered in an era of transparency, openness and instant access to information. There’s no place to hide. So claiming […]
Read more“The Best Personalized Newspaper in the World”
March 8, 2013 3 Comments
That’s a quote by Facebook CEO Mark Zuckerberg describing Facebook’s newly redesigned News Feed. Amazing, isn’t it? Facebook wants to be a newspaper while its busy putting real newspapers out of business. Oh, the irony. Facebook’s business model is about selling ads around content. But Facebook doesn’t create any content. It’s users do by uploading […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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