Tag Archives: Social Advertising

Use Social Advertising for Rocket Fuel

There’s this boat.  And ad agencies keep missing it. They step right off the dock and – SPLASH – end up in the drink covered in seaweed. The boat isn’t a big one yet (that’s one of the problems). It’s called Social Advertising. But, believe it or not, advertising agencies don’t really get social advertising. […]

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Social Advertising Isn’t Really Advertising

That’s why they should consider changing the name. Because the name “Social Advertising” throws off too many marketers and advertisers.  They think it is advertising. But it really isn’t. First, social advertising should promote social content.  Putting banner ads in people’s Twitter and Facebook streams isn’t the way to engage them on social channels.  Brands […]

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