Tag Archives: SHIFT Communications

The Great Relief That Comes When You Quit Blogging

…and the guilt. ..and the feeling of failure. But above all the wonderful sensation of FREEDOM.  Of getting your life back.  Blogging can feel like a great hunger that constantly needs to be nourished.  There’s a sense of panic when you haven’t posted in a long time.  But when you stop?   Ahhhh… And then, […]

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Content is King (and Why PR Agencies Should Embrace This)

What drives social media? Content. And that’s been a huge problem for PR agencies as they grapple with the new media landscape completely transformed by social media. PR agencies don’t produce content. They use the content developed by their clients – from new products and services to customer acquisitions – to create a pipeline of […]

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