What is social search? It’s when you enter a search term in a search engine and it delivers not just search results, but the opinions, commentary and actions of your family, friends and co-workers. So, for example, if I decide to go to a movie and I might search on the “Capital Theater” in Arlington, […]
Read moreSocial Sharing is the New SEO
Finding things on the internet becomes less important when people stop looking. People haven’t stopped looking yet, but they’re doing it less. Why? Because they don’t have to search for content anymore. It comes right to them. Content is being discovered and pushed right to them by their social networks. Why head off to Google […]
Read moreBattle of the Titans: Google vs. Facebook
Google is worried about Facebook. Very worried. Why? Because people are spending less time on the Internet and more time on Facebook. Web browsing is already old school. Discovery and sharing are happening on social networks – not on search engines. The way people are using the internet is changing rapidly. Search has become a […]
Read more
Good-bye Internet, Hello Social Web
Once upon a time the web was wide open. To explore it, web travelers used search engines like Yahoo and Google. They “browsed” the web by entering topics of interest like football, knitting or English literature into search boxes. They pressed the “search” button and whatever popped up in the list of search results was […]
Read more
Sharing Is the New Web Browsing
Sharing links to content, particularly on Facebook, is now an enormous engine for driving web traffic and has transformed content delivery. A new study released this week from ShareThis, Starcom MediaVest Group and Rubinson Partners found that 10 percent of all Internet traffic is a result of sharing and that sharing accounts for 31 percent […]
Read more

January 28, 2013 


HighTalk Readers Engage: