Let this statistic sink in for a moment. Total number of journalists in the U.S.: 40,000 Total number of Google employees: 54,000 Google was founded in 1998. Journalism may have died around the same time. Try this one on for size. There are 3.6 public relations professionals for every single journalist. Nearly 4 to 1. […]
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Tag Archives: Public Relations
The Great Media Collapse Has Been Epic
March 19, 2013 
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The business of journalism and news reporting isn’t much of a business anymore. The damage – like a super hurricane battering a low-lying coastal village – has been epic. The collapse, which started in earnest in 2009, has continued unabated since. By the end of this decade we’ll be lucky if any of the huts […]
Read moreThe Death of the Deadline
December 5, 2012 6 Comments
One of the enormous changes in journalism during the “internet age” has been the loss of the deadline. The impact of this demise has been significant, but rarely discussed. Yet it may be one of the biggest in changes in the way journalists research, write and publish news stories. When I started as a journalist […]
Read moreJournalism Needs to Punch Back
September 20, 2012 5 Comments
When the PR consultants start dictating news coverage – everyone loses. Even the PR consultants and the brands they represent. That’s because the value of journalism is its objectivity. If journalism loses objectivity it loses credibility – as well as its value. And right now, journalism is in the midst of a crisis of credibility. […]
Read more7 Tips for Getting Your Content Noticed
March 12, 2012 4 Comments
One of the biggest social media myths is the following: Content wants to be free. As if content were locked in a dirty cell, hands gripping the iron bars, and longingly gazing out at a field of wind-swept clover. It isn’t quite like that. The quote is attributed to Stewart Brand, founder of the Whole […]
Read moreWhy Wikipedia Should Shoulder Blame for Violations
December 15, 2011 0 Comments
Because they do a lousy job of explaining themselves. I’ll get to that momentarily. But first why is Wikipedia hands off for PR people? The reason is simple: Because Wikipedia isn’t an owned, earned or paid channel. For those of us who don’t work in marketing or communications, those distinctions are how the industry identifies […]
Read moreThe Joy of Social Media
November 30, 2011 0 Comments
It’s easy to get caught up in the minutia of the industry. Communications and marketing pundits have a tendency to dive into the trivial aspects of social media – how we should define influence, how a new feature on Facebook works, a rant about a brand making a social media snafu, etc. No doubt some […]
Read moreWhy Outsourcing Social Media is Critical for Brands
October 20, 2011 0 Comments
I often meet with brands from all over the country – mostly big, global brands, but also mid-sized and smaller companies. Here are the two biggest challenges they have with social and digital communications: 1.) Knowledge. When you work at a single company it is difficult to get expertise on areas where you aren’t actively […]
Read moreBrands Should Not Pay Bloggers
July 21, 2011 8 Comments
If bloggers want to make money with their blogs they should sell advertising – or charge readers for their content. But they should not expect brands to pay them for writing or producing content. This is an issue that has been around for years – and it never seems to go away. Yet it’s my […]
Read more Who Owns & Controls a Brand’s Social Media?
March 11, 2011 0 Comments
The dust-up over the f-word being accidentally published on a Chrysler’s Twitter account is one of those “here today, gone tomorrow” non-stories. In reality this is about as significant as a politician saying something off-color with a microphone fastened to his tie or an anchorman at a national TV news show swearing while on camera. […]
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