Recently, I met with a new client to discuss social media (hey, it’s what I do). We had an exchange that went something like this: ME: What is your process for writing and distributing press releases? CLIENT: We have a great process. The communications team meets every month to discuss the pipeline of news. We [...]
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Tag Archives: Press Releases
The Danger of Arrogant Writing
August 12, 2010
2 Comments
Guest Blog Post By: Dave Yewman It happens all the time – and it’s usually an engineer who says it. During a presentation workshop I’ll go on a rant about jargon; how it kills communications; how using it is arrogant, and how much audiences hate the insider terms and silly acronyms that populate so much [...]
Read moreLet’s Replace Press Releases with Blog Posts
January 14, 2010
9 Comments
Give Andrew Fowler at Newsvetter credit. Apparently, without the aid of an adrenaline shot, Fowler read through every single press release from the recent Consumer Electronics Show (CES) in Las Vegas. Why? He wanted to find an example of an original, creative press release. He failed. “For a conference that showcases some of the most [...]
Read moreHow Blogging Can Replace Press Releases
July 10, 2009
1 Comment
Why were some people surprised when Google announced major news on its blog this week? In case you’ve been on vacation, Google announced on Tuesday that it would compete directly with Microsoft by creating its own operating system modeled on Chrome. The news – which heats up the Google vs. Microsoft tech war – may [...]
Read moreGive Your Corporate News Room a Jolt
June 17, 2009
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Most companies are guilty of having terrible news rooms on their web sites. They are clunky, poorly maintained, impersonal and, worst of all, impossible to navigate. For example, why do most companies archive news releases in chronological order by year? Mind you: these are news releases that companies have paid thousands of dollars to have written and distributed. [...]
Read moreThe Horror of Writing a Press Release
April 22, 2009
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PRWeek has an excellent opinion piece this month called “How Twitter Saved Public Relations.” Author Greg Galant, CEO of Sawhorse Media, credits Twitter with helping companies get rid of the techno-babble and buzzwords that proliferate press releases like weeds. “I don’t know if it’s the fault of the PR people, the lawyers, or the management, [...]
Read moreThe Real Trouble with Press Releases
January 22, 2009
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The debate on press releases in the last few years has centered on whether companies should issue them or use the rather poorly named “Social Media Release” instead. Let’s ignore that debate for the moment and focus on the real problem with press releases. They are terribly written. Press releases have become unreadable strings of [...]
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