And journalism is the new marketing. For better or worse, we are moving rapidly into a state of brand-produced journalism. It’s happening on two fronts: Sponsored Content and Brand Publishing Sponsored Content There’s no doubt traditional media companies are dropping like flies. Circulations and subscriptions have flat-lined – print advertising revenue is moving to digital […]
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Tag Archives: Pew Research Center
3 Ways to Save Journalism from Extinction
March 21, 2013 
13 Comments
Let this statistic sink in for a moment. Total number of journalists in the U.S.: 40,000 Total number of Google employees: 54,000 Google was founded in 1998. Journalism may have died around the same time. Try this one on for size. There are 3.6 public relations professionals for every single journalist. Nearly 4 to 1. […]
Read moreThe Great Media Collapse Has Been Epic
March 19, 2013 0 Comments
The business of journalism and news reporting isn’t much of a business anymore. The damage – like a super hurricane battering a low-lying coastal village – has been epic. The collapse, which started in earnest in 2009, has continued unabated since. By the end of this decade we’ll be lucky if any of the huts […]
Read moreThe Day of Infamy for Newspapers
August 29, 2011 2 Comments
For the newspapers, July 1, 1980 is a day of infamy. (And no, it isn’t because at the time “Do That To Me One More Time” by Captain & Tennille was one of the biggest hit songs.) July 1, 1980 is the day when the Columbus Dispatch launched the first newspaper website and put free […]
Read moreJournalism Ethics in the 86,400-second News Cycle
July 7, 2011 0 Comments
It is difficult to imagine the ethical journey for journalists who would authorize hacking into a missing teenage girl’s mobile phone in order to scour the content for a salacious headline. Worse is when these same journalists then delete messages from a full voicemail box so that additional messages could be left behind – giving […]
Read moreIs American Journalism Working Anymore?
April 21, 2011 3 Comments
Peter Finley Dunn, the late writer and humorist, once described the role of journalism to “comfort the afflicted, afflict the comfortable.” When I was a journalist, Dunn’s quote was at the heart of how I practiced the craft. I believed deeply in Dunn’s assessment and even scribbled the quote onto my journalism notebooks as a […]
Read moreChecking In, Isn’t Catching On – At Least Not Yet
November 4, 2010 4 Comments
On a personal level, I’ve never been a big fan of location-based social networks (LBS) like Foursquare or Gowalla. In fact, I’ve resisted using them, mostly due to privacy concerns. And, yes, you can argue that a blogger with a LinkedIn profile, Facebook page, Posterous account, Twitter account, etc… must be nuts if he draws […]
Read moreUsing Social Media for Media Relations
July 19, 2010 1 Comment
The conversations on social media usually focus on direct-to-consumer marketing or on one-on-one customer service. One area often neglected is how to use social media to influence the mainstream press. Remember the mainstream press? You know – ABC News, CNN, the Wall Street Journal, the New York Times and the thousands of newspapers, trade and […]
Read moreSocial Media’s Staggering Influence on Journalists
June 9, 2010 5 Comments
Some amazing statistics released in 2010 on how social media drives content decisions for the traditional press and influences the way reporters and editors research and write news. These stats are from Cision/GSPM media survey: 89 percent of journalists source stories from blogs 65 percent of journalists use Facebook and LinkedIn for research 61 percent […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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