Google launched Social Search yesterday and at first glance it’s another game changer. Google is on quite a roll adding social media features. Last month, it launched the controversial Sidewiki application. At the rate Google is going it will not only own the web, but the social web – by the end of next week. [...]
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Tag Archives: Paul Gillin
Fear Factor
September 15, 2009
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“(The) only thing we have to fear is fear itself” – Franklin D. Roosevelt Corporations are still afraid of social media. Most of them won’t admit it, so they start talking about the cost benefit analysis, metrics and measurement and value propositions. While measurement and benefits are important – they should not be the overriding [...]
Read moreWhy Aren’t More People Using RSS?
June 5, 2009
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The problem with RSS might be its name (RSS stands for Really Simple Syndication). I was at a meeting recently with a busy executive and the topic turned to RSS. I asked him if he was a fan. He shook his head. “I don’t have time for it,” he said. At first, I thought he [...]
Read moreBoston Globe Rescue Plan
April 6, 2009
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This morning, when I dug my Boston Globe out of the shrubs, I was expecting additional details on the New York Times Co. threat to close down the newspaper in 30 days if it didn’t receive $20 million in concessions from the company’s 13 unions (as reported on Saturday). But there wasn’t a stitch of [...]
Read moreRocky Mountain News to Close
February 26, 2009
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The bad news for the newspaper and magazine industry has become a relentless onslaught. The latest victim is the Rocky Mountain News, according to a report in the New York Times. Corporate owner E.W. Scribbs couldn’t find a buyer (and who would buy a newspaper that lost $16 million last year?) so it will be [...]
Read moreHighTalking: Paul Gillin Interview About New Media
February 4, 2009
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Paul Gillin, social media maven and author of the books “The New Influencers” and “Secrets of Social Media Marketing,” understands the rapidly changing world of web marketing better than most pundits. He’s insightful, practical, and plain-speaking. Probably because he used to be a journalist – and a good one. Paul is a sought-after speaker, consultant, [...]
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