Tag Archives: Outbrain

Content Distribution Starts at Zero

You’ve just developed a great piece of brand content: a video a blog post an infographic a survey How many people are going to see it? Without a content distribution strategy you should expect exactly zero. That’s right. Nada. No one. Zero. The days when you could post content on social channels and expect large […]

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It’s the Distribution, Stupid

Create it and they will not come. They will not come by the boatload. I guarantee it. Posting digital content and thinking the legions will flock to it doesn’t happen anymore – if it ever did. That’s why every brand needs a content distribution strategy now more than ever. Because content without an audience is useless content. […]

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A Distribution Manifesto

Let’s talk Ron Burgandy. I’m sure you’ve all seen the spot on ESPN where Will Ferrell interviews Peyton Manning. It was broadcast on-air and the video now has 3M+ views on YouTube. People have been sharing it everywhere and bloggers and media are talking and writing about it. So was that a paid spot? Or […]

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The 3 Primary Ways People Discover New Content

Why waste your time buying advertising? Advertising is what most people try to avoid. They hate commercials (except at the Super Bowl). They hate pop up ads. They hate billboards. Let’s face it – they hate advertising. It’s also a terrible way to introduce people to your content. What’s better? A distribution strategy that mixes […]

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Be the News

Stop pitching news stories to the media. Seriously. Instead break your own news. Tell your own story. Take your own photographs. Create your own graphics. Produce your own video. Research your own study. Why give all the good stuff to the media? Especially now. You have your own publishing channels. You have a website – […]

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Pitching Social Content

In the swirling storm of social media its popular to frown on the old-fashioned notion of pitching “traditional” media. How many times have you been told that media relations is dead? Well, it isn’t.  In fact, it’s importance may be on the verge of a major upswing. First, can we please dispel the term “traditional […]

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Facebook & the 16% Solution

Here’s what a Facebook VP recently told me and group of my colleagues: “The free ride for brands is over.” He said it with a tinge of annoyance as we quizzed him on the organic ways to increase audience reach.  Facebook doesn’t want to talk about the organic success of brands on Facebook because they […]

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