Tag Archives: Online Video

Mine is Longer Than Yours

  There is endless debate about how long marketing content needs to be. Most people fall into the camp that it needs to be short. Why? Attention spans. The fast and furious pace of the Internet The way social networks work (Twitter, for example) But conventional wisdom on going short may be wrong. There is […]

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Going Live is Really, Really Hard

For the last two years, I’ve co-led a live broadcast offering for Weber Shandwick. It’s called – ta da! – GoLive. GoLive differs from a regular “live stream” in that it is a produced TV-quality show – scripted, multi-camera and with high-quality roll-in content. A GoLive is interactive and embedded within social media. It’s a […]

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Live Broadcasting is the Way to Go

Today PR News published a byline I wrote about why brands should consider using their digital and social channels for live programming. It’s called “5 Reasons Brands Should Go Live.” Here is a brief excerpt: “What do The New York Times, the Huffington Post and Verizon Wireless all have in common? All three brands have […]

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6 Seconds vs. 6 Hours

Here’s a question I get all the time: What’s the best length for a YouTube video? First, here is a collection of advice from around the Web: One minute to a minute and a half – Jody Underhill, Upside Down Iceberg Three minutes to three minutes and a half  – Clinton Stark, Stark Insider Aim […]

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Going Live!

  Original stories. Authentic and visually stunning. Live video broadcasting. Immediate and interactive. Kick-ass targeted distribution. With consumers and media partners. What more could a brand want? Those are the three crucial elements that are baked right into Weber Shandwick’s GoLive, our smart new offering that infuses the real-time environment of digital and social media with […]

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The Big, Fat Content Glut

Content is everywhere – and that’s the problem. Content creators – bloggers, videographers, writers, artists, designers, musicians, journalists, directors, illustrators, actors, etc. – should be celebrating. The internet has opened up the world to them. Writers can sell novels and non-fiction directly to readers. Musicians can sell their songs right to listeners. YouTube and Vimeo […]

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5 Reasons Why Vine Will Destroy the World

Are you sick of Vine yet? Expect to be as the social media set opines about its latest love affair – six second videos that can instantly be embedded and shared on social networks (most notably Twitter). Here are 5 reasons why Vine will ruin everything. 1. If you think your friends were oversharing photographs […]

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5 Reasons Why Vine Will Save the Earth

Have you heard the great news about Vine yet? Vine is the spear tip of what’s next in social media and content – micro-videos.  Six seconds of video that can be instantly embedded and shared on social channels (most notably Twitter. Here are five reasons why Vine is the greatest thing ever. 1. Vine will […]

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Going “Live” Increases Engagement & Reaches More People

There’s energy in going “live.”  Fierce energy. Ask anyone who has been to a live sporting event or a concert.  There’s an electricity that comes from knowing you’re watching events unfold in real-time.  This works not only for attending live events, but also watching them.  The live energy can be felt while watching the Oscars […]

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3 Reasons Why Going Live Adds Sizzle & Excitement

Social media was made for live programming. The platforms – from Facebook and Twitter to Instagram and YouTube – were built for real-time interactions.  Videos, photographs and status updates can be published almost the instant they are created. So why have so many brands have become addicted to social media editorial calendars that put a […]

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