Content is everywhere – and that’s the problem. Content creators – bloggers, videographers, writers, artists, designers, musicians, journalists, directors, illustrators, actors, etc. – should be celebrating. The internet has opened up the world to them. Writers can sell novels and non-fiction directly to readers. Musicians can sell their songs right to listeners. YouTube and Vimeo […]
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Tag Archives: Online Video
5 Reasons Why Vine Will Destroy the World
January 30, 2013 
2 Comments
Are you sick of Vine yet? Expect to be as the social media set opines about its latest love affair – six second videos that can instantly be embedded and shared on social networks (most notably Twitter). Here are 5 reasons why Vine will ruin everything. 1. If you think your friends were oversharing photographs […]
Read more5 Reasons Why Vine Will Save the Earth
January 30, 2013 2 Comments
Have you heard the great news about Vine yet? Vine is the spear tip of what’s next in social media and content – micro-videos. Six seconds of video that can be instantly embedded and shared on social channels (most notably Twitter. Here are five reasons why Vine is the greatest thing ever. 1. Vine will […]
Read moreGoing “Live” Increases Engagement & Reaches More People
November 27, 2012 0 Comments
There’s energy in going “live.” Fierce energy. Ask anyone who has been to a live sporting event or a concert. There’s an electricity that comes from knowing you’re watching events unfold in real-time. This works not only for attending live events, but also watching them. The live energy can be felt while watching the Oscars […]
Read more3 Reasons Why Going Live Adds Sizzle & Excitement
November 7, 2012 0 Comments
Social media was made for live programming. The platforms – from Facebook and Twitter to Instagram and YouTube – were built for real-time interactions. Videos, photographs and status updates can be published almost the instant they are created. So why have so many brands have become addicted to social media editorial calendars that put a […]
Read moreTime to Get Serious About Online Video
October 2, 2012 0 Comments
“Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV […]
Read moreHere Comes Brandtainment
September 25, 2012 1 Comment
One of the reasons why social media exploded was the concept of brands having direct communications with their customers. Especially around news. In the old days, brands wrote press releases, posted them on distribution wires, and then pitched the media in hopes they would write news articles. Social media flipped that model on its head. […]
Read moreSo Many Bad Videos
August 20, 2012 0 Comments
It is amazing how many bad videos are made by brands and business professionals. It’s scary. Horrifying, in fact. Here are just a few random examples from corporate/business videos I’ve seen recently (names left off to protect the extremely guilty): A video of two social media consultants talking about the importance of content filmed on […]
Read more5 Reasons Why YouTube is Addictive
July 9, 2012 3 Comments
Quick, sardonic, and dipped in self-referential irony. These are the big ingredients of YouTube’s appeal to the younger generation. The video channel owned by Google has emerged as a major challenger to cable TV for young viewers. Younger people can spend hours surfing through video content – from TV clips and music videos to […]
Read moreLIVE on Social Media
May 31, 2012 0 Comments
Forget real-time social media. Instead think about “live” broadcasting. Or in industry parlance: live streaming. A well-produced “live” show can bring events, product launches, and news announcement to new heights of audience participation and engagement. Let me give you an example. Recently, I was involved in a news announcement for a new non-profit organization in […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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