What is better for a brand? A.) 25 million Facebook fans B.) An article in the New York Times Ideally, you’d like both. But if forced to pick, I’d probably go with A. Facebook fans are a constant – a set of people who have opted into your content. While they don’t all receive your [...]
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Tag Archives: New York Times
Collecting Content Isn’t An Art – Creating It Is
March 14, 2012
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Woe to the content curator! This is how askew the conversation on content aggregation and curation has gotten. Content curators (people and companies that scan the web for interesting articles, photographs and videos that are created by other people and post them on their own sites) are upset that they are not getting enough credit [...]
Read moreReading Endangered
March 6, 2012
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It is technically possible to read a book on a computer. Or on a smartphone or tablet. I’ve done it. Once. When I was a subway commuter a few years ago I read “The Sign of the Four” by Arthur Conan Doyle on my iPhone. It was the first and last time that I succeeded [...]
Read moreThe End of Channel Media
February 6, 2012
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CNN used to be a cable news network. The New York Times used to be a newspaper. The Huffington Post used to be a blog. But that’s not the case anymore. CNN, New York Times and the Huffington Post (like almost every other major news organization) are no longer defined by their channels. This is [...]
Read moreThere’s No Such Thing As Quiet Time
December 8, 2011
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Jack hammers are rattling in the background. A loud jarring noise that vibrates my windows and makes it difficult for me to focus on writing a presentation. Another distraction is a world filled with distractions. So it was a happy coincidence that as I was reading the New York Times this morning, I came upon [...]
Read moreThe Wrath of Everyone & How to Avoid It
November 14, 2011
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If you’re a brand (or a celebrity) and you make a mistake on a social network then expect the following: Righteous fury directed right at you in a sudden firestorm Personal insults and questions about your intelligence, character and integrity Lectures from social media “experts” (usually in the form of condescending blog posts) providing you [...]
Read moreTweets Are the Future of Journalism & the Future is Now
August 25, 2011
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The New York Times last night published a story on Steve Jobs resigning his post as CEO of Apple. No, this blog post isn’t about Apple or Jobs, but about how the New York Times covered the news. Here are the concluding paragraphs in the article: “Twitter, the instant messaging service, filled with an outpouring [...]
Read moreNewspapers Should Replace Reporting with Journalism
July 28, 2011
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Reporting isn’t journalism. This is a distinction that few people understand, including many in the news business. And an inability to distinguish between the two is one reason why newspapers and other traditional media outlets continue to lose paying customers to the Web. We no longer need traditional media and professional reporters to inform us [...]
Read more We are Living in the Age of Hyper Speed
July 6, 2011
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Good luck keeping up. News, events and crises move like a flash of lightning. As a communicator or a marketer, you can find yourself neck-deep in trouble because you decided to walk to the sub shop next door to pick-up your lunch. Today’s case in point: Entenmann’s. The pastry maker published a tweet yesterday to [...]
Read moreSocial Media Myth Busting: Engagement
May 23, 2011
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First, I’d like to come clean. Guilty as charged! I speak the word “engagement” ad nauseam. It’s one of those words I’m required to use as a social media consultant (Rule #34 in the Social Media Bible we all get from Mark Zuckerberg at Facebook). I’m talking about big “E” engagement – the idea of [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
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