What if last month Google made the entire web social, yet most people – and companies – didn’t seem to notice? Because that’s what happened with the launch of Google Sidewiki and the reaction – other than in some corners of the blogosphere – was a loud, distracted yawn. Is it because everyone now expects [...]
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Tag Archives: MySpace
Loneliness, Social Networking & Media Distortion
August 24, 2009
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It’s unfortunate to read sentences like this one: “Social-networking sites like Facebook and MySpace may provide people with a false sense of connection that ultimately increases loneliness in people who feel alone.” That’s from a recent Newsweek article called “Lonely Planet: Isolation Increases in the U.S.” The premise of the story is that despite our [...]
Read moreSocial Media isn’t Free
August 11, 2009
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You can “Free Willy.” Sometimes you can wrangle a free lunch. Wired‘s controversial editor Chris Anderson even started giving away free copies of his book “Free” (after he sold a lot of them first). But here is one thing that is not for free. Social media. Oh, you can start a Twitter or Facebook account [...]
Read moreWhy Aren’t Social Media Companies Making Money?
June 30, 2009
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Because they give their best stuff away for free. Why buy an ad on Facebook when a company can create an interactive, multimedia Facebook page and engage directly with consumers or customers for free? What display ad can do that? I recently attended a social media conference that featured a sales executive from Facebook. He [...]
Read moreAvoid Misunderstandings: Corporations & Social Media
June 29, 2009
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I’ve been meeting with many communications and marketing executives of large enterprises over the last several weeks. The goal has been to introduce myself as the new SVP of digital/social media at Weber Shandwick and discuss social media. It’s been a fantastic and valuable learning experience. I’m finding three common threads: Communications professionals at corporations [...]
Read moreHighTalking: Novelist Jon F. Merz on How Social Media is Changing Publishing (Part 2)
May 14, 2009
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This is the second part of a two part interview with Suspense Novelist Jon F. Merz. You can read the first half of the interview here. Jon is an author that fully embraces social media for connecting with his readers who enjoy reading his bestselling suspense/crime novels such as his Lawson Vampire series. He was [...]
Read moreThe Web’s Biggest Victim: Privacy
April 29, 2009
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Privacy, like its close cousin modesty, is difficult to recover once lost. That’s the thought I had after reading a recent post by Todd Defren at his terrific PR blog PRSquared. Todd was discussing the Domino’s Pizza social media gaffe and, almost as an after thought, wrote: “I like Shel Holtz’s idea: “wouldn’t it be [...]
Read more4 Great Things About Social Media
April 21, 2009
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Social media isn’t a trend. Or a fad. Despite some in the mainstream media exploring if Twitter is a flash in the pan (it isn’t). But it really doesn’t matter. Even if Twitter vanished overnight, it wouldn’t matter for the overall movement to social media. One brand – or platform – is hardly important in [...]
Read more4 Bad Things About Social Media
April 15, 2009
22 Comments
Social media – from Amazon.com to Twitter – is transforming the way we work, live and play. The advantages of instant and personal communications are growing – not only for personal development and networking, but the business benefits of one-on-one communications for marketing, promotions, customer service and idea generation are staggering. But its not all [...]
Read moreThe Top 25 Social Media Platforms
February 17, 2009
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Web analytics firm, Compete, posted a list of the top 25 social media sites on its blog last week that is fascinating to look at. Compete did the assessment last year as well and the new list shows the movements up and down the list. There aren’t any big surprises for observers of the social [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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