In the swirling storm of social media its popular to frown on the old-fashioned notion of pitching “traditional” media. How many times have you been told that media relations is dead? Well, it isn’t. In fact, it’s importance may be on the verge of a major upswing. First, can we please dispel the term “traditional […]
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Tag Archives: Media Relations
It’s the Syndication, Stupid!
July 18, 2012 
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If Content is King then syndication is the Kingdom. A brand can create all the cool content in the world, but if nobody notices it then what is the point? Nobody – not even the richest brands in the world – wants to spend marketing and communications dollars on creating interactive, multimedia content that sits […]
Read moreThe Demise of Traditional Filters
May 24, 2012 0 Comments
In many ways, traditional filters made it so much easier to find and consume content. Traditional filters also came with the benefit of having a stamp of approval. We knew the content had been, well, filtered. Take newspapers. Newspapers filter news and information for us. Editors and journalists cover news they believed is important […]
Read moreIs Social Media More Important than Traditional Media?
March 28, 2012 9 Comments
What is better for a brand? A.) 25 million Facebook fans B.) An article in the New York Times Ideally, you’d like both. But if forced to pick, I’d probably go with A. Facebook fans are a constant – a set of people who have opted into your content. While they don’t all receive your […]
Read moreA Vanishing Species: Fact-based Journalism
March 15, 2012 4 Comments
“Well, opinions are like assholes. Everybody has one.” – Clint Eastwood as Dirty Harry in “Dead Pool” Here is the sad story about FACT. The unfortunate fellow has been thumped on the noggin, hog-tied, and dragged unconscious into a locked closet by OPINION, SPECULATION, and RHETORIC. The big enablers of this Gang of Three? […]
Read more7 Tips for Getting Your Content Noticed
March 12, 2012 4 Comments
One of the biggest social media myths is the following: Content wants to be free. As if content were locked in a dirty cell, hands gripping the iron bars, and longingly gazing out at a field of wind-swept clover. It isn’t quite like that. The quote is attributed to Stewart Brand, founder of the Whole […]
Read moreThe End of Channel Media
February 6, 2012 0 Comments
CNN used to be a cable news network. The New York Times used to be a newspaper. The Huffington Post used to be a blog. But that’s not the case anymore. CNN, New York Times and the Huffington Post (like almost every other major news organization) are no longer defined by their channels. This is […]
Read moreNewspapers Should Replace Reporting with Journalism
July 28, 2011 9 Comments
Reporting isn’t journalism. This is a distinction that few people understand, including many in the news business. And an inability to distinguish between the two is one reason why newspapers and other traditional media outlets continue to lose paying customers to the Web. We no longer need traditional media and professional reporters to inform us […]
Read moreIs American Journalism Working Anymore?
April 21, 2011 3 Comments
Peter Finley Dunn, the late writer and humorist, once described the role of journalism to “comfort the afflicted, afflict the comfortable.” When I was a journalist, Dunn’s quote was at the heart of how I practiced the craft. I believed deeply in Dunn’s assessment and even scribbled the quote onto my journalism notebooks as a […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
Does Commenting Add Any Value?
Do you read comments? For me the answer is: It depends. I often read the comments on my favorite blogs. The comments on blogs generally add value. Often there are debates breaking out around the issues the blogger has explored in his/her post. I like reading how people are reacting to the content and the […]
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