Tag Archives: Media Relations

All Media is Paid

Can we stop pretending there are media categories called earned, owned and paid? They are ALL paid. And they always have been. Earned media is pitching stories and concepts to existing publishers and having them write about your company, product or service. The idea was to tell publishers – be they reporters or producers – a […]

Continue reading

It’s the Distribution, Stupid

Create it and they will not come. They will not come by the boatload. I guarantee it. Posting digital content and thinking the legions will flock to it doesn’t happen anymore – if it ever did. That’s why every brand needs a content distribution strategy now more than ever. Because content without an audience is useless content. […]

Continue reading

5 Social Media Predictions for 2014

Happy 2014. I’m still disappointed that we don’t have flying cars and robot servants yet, but I’m hoping we make strides this year. I’m also hoping we get smarter about the environment and how to remove big money from politics. But I digress. Let’s talk social/digital media instead. Here are three predictions for the social […]

Continue reading

Q: Why did Patch Fail? A: Quality

It takes people and resources to create quality journalism. Patch wanted quality journalism with neither. So it got what it paid for. As a result, AOL is pulling the plug on Patch, the company’s grand experiment creating a network of local news hubs. It’s hard to believe that at one time Patch had about 900 […]

Continue reading

Content Distribution is the New PR

  Here’s a lesson I never forgot. When I departed journalism to become a PR consultant, I carved out a specialty at media relations. I excelled at getting the business media – Businessweek, Wall Street Journal, Fast Company and many others – to write about my clients. I can remember one client getting frustrated with […]

Continue reading

Why Your Brand Content Really Matters

Here is how more people, especially young people, consume content. 1. They search for it. On Google mostly. Google has become a daily newspaper, Farmer’s Almanac and encyclopedia all rolled into one. When they want information or news they plug-in the keywords and press enter. 2. They have it recommended to them. On Facebook and […]

Continue reading

Only Dead Old People Read the News

Where O where have younger readers gone? Probably to Buzzfeed. Or to YouTube. Maybe they’re making a Vine. Or texting their friends. Or playing a video game. One thing is certain. Millennials probably aren’t reading your news. Why? They don’t like news. At least that’s the conclusion of a new research study by Pew Research. […]

Continue reading

Journalism as a Community Builder

Do you know your neighbors anymore? Do you know the history and traditions of your city or town? Do you follow the news of your city and town? Do you know the names of your mayor or city councilors? Do you attend Board of Selectmen meetings? Are you up-to-date on happenings at the high school […]

Continue reading

Dear Mr. Bezos: Don’t Listen to the Journalists

An open letter by Washington Post columnist by Gene Weingarten called “Open Letter to Jeff Bezos” is grabbing a lot of attention on industry blogs and in social media circles in the wake of the Post‘s sale to Amazon.com founder Jeff Bezos. It’s worth a read simply because it is an excellent illustration of just […]

Continue reading

The Amazon Post or Why Print Was Already Dead

One of my PR colleagues had this reaction to Jeff Bezos, the founder of Amazon.com, buying the Washington Post. “This really is the end of an era for print media as we know it.” My reaction? Where have you been? Print media, particularly print newspapers, official kicked the bucket in 2009 – after a long […]

Continue reading
Follow

Get every new post delivered to your Inbox.

Join 6,448 other followers