It has – dramatically – if you’re Facebook. For brands, the switch to the Timeline format spells big changes – both good and bad. First the good news. Facebook is placing a premium on storytelling. As my colleague Ben Rissman notes: “This means that brands (more than ever) now need to be storytellers – [...]
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Tag Archives: Mashable
Facebook is NEVER Private
February 13, 2012
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“Three can keep a secret, if two of them are dead.” – Benjamin Franklin, statesman Facebook gives users the illusion of privacy. You get to choose your friends and have the ability to regulate your content. Some people can see this. Others can see that. But regardless of how you direct traffic on Facebook remember [...]
Read moreThe Wrath of Everyone & How to Avoid It
November 14, 2011
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If you’re a brand (or a celebrity) and you make a mistake on a social network then expect the following: Righteous fury directed right at you in a sudden firestorm Personal insults and questions about your intelligence, character and integrity Lectures from social media “experts” (usually in the form of condescending blog posts) providing you [...]
Read moreYou Can’t Measure Influence
October 13, 2010
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For a very good reason: We’re all human beings. And because of that we’re all different. We don’t process information in the same ways. We approach ideas and concepts from unique perspectives. As a result, we are all influenced differently. That’s why articles or studies that claim to reveal “The 10 Most Influential [Insert Blogger/Tweeter/Vlogger/Social [...]
Read moreTechCrunch, AOL & Disappointment
September 29, 2010
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I’m disappointed by the sale of TechCrunch to AOL. TechCrunch, for those not familiar with it, is one of the most influential technology blogs in the industry. The site, which aggressively covers technology start-ups and social media innovation, regularly gets about 2.3 million visitors a month, according to Compete.com. TechCrunch, under the domineering direction of [...]
Read moreWill Social News Sites Finally Work?
March 15, 2010
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Digg.com is betting on it. I’ve never been a big user of Digg.com or other social news sites. I much prefer getting recommendations for news stories from more trusted sources via Twitter and Facebook. If you are unfamiliar with Digg.com – it is a social networking site that allows users to post articles, videos and [...]
Read moreThe Fortune 100 Doesn’t Get Twitter
November 17, 2009
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Do the Fortune 100 need a Twittervention? The answer is a responding yes, according to a study released today (PDF) by Weber Shandwick. (As most of you already know, I work for Weber Shandwick.) The study showed that 73 percent of the Fortune 100 have a registered Twitter handle (having snapped up a total of [...]
Read moreDon’t Let Sloppy Social Media Practices Damage Your Brand
October 28, 2009
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So train your employees. The only way your company is going to get a handle on how to integrate social media into marketing and communications is to teach your employees how to do it. That means training. It means education. It means setting up guidelines and policies. But it also means creating an environment where [...]
Read moreDo Blogs Naturally Run Out of Gas?
October 21, 2009
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The New York Times has been publishing since 1851 – nine years before the start of the Civil War. The Boston Globe has been cranking out newspapers since 1872 – seven years before the invention of the cash register. And BusinessWeek began publishing when Herbert Hoover was president. Blogs have been around since 1996 (the [...]
Read moreRock ‘em Sock ‘em Robots – Google vs. Microsoft
July 9, 2009
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Remember that old children’s game where two robots pounded on each other until one of their heads popped off? Perhaps we can re-release it and re-named one robot Google and the other Microsoft. It certainly appears as if the two technology heavy weights have thrown off the gloves and are aggressively fighting to capture the [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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