And journalism is the new marketing. For better or worse, we are moving rapidly into a state of brand-produced journalism. It’s happening on two fronts: Sponsored Content and Brand Publishing Sponsored Content There’s no doubt traditional media companies are dropping like flies. Circulations and subscriptions have flat-lined – print advertising revenue is moving to digital […]
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Tag Archives: Mashable
Is Google Plus a Total Flop?
November 14, 2012 
6 Comments
It might be. Why? No one goes there. Oh, people pass through. Kind of like that old, steel-plated diner off the interstate that draws truckers, wary vacation travelers and the occasional weary salesman. The all-day breakfast is okay, but it’s not a destination for dining and you might want to be sure you’ve got a […]
Read moreHas the Timeline Improved Facebook for Brands?
March 5, 2012 1 Comment
It has – dramatically – if you’re Facebook. For brands, the switch to the Timeline format spells big changes – both good and bad. First the good news. Facebook is placing a premium on storytelling. As my colleague Ben Rissman notes: “This means that brands (more than ever) now need to be storytellers – […]
Read moreFacebook is NEVER Private
February 13, 2012 2 Comments
“Three can keep a secret, if two of them are dead.” – Benjamin Franklin, statesman Facebook gives users the illusion of privacy. You get to choose your friends and have the ability to regulate your content. Some people can see this. Others can see that. But regardless of how you direct traffic on Facebook remember […]
Read moreThe Wrath of Everyone & How to Avoid It
November 14, 2011 3 Comments
If you’re a brand (or a celebrity) and you make a mistake on a social network then expect the following: Righteous fury directed right at you in a sudden firestorm Personal insults and questions about your intelligence, character and integrity Lectures from social media “experts” (usually in the form of condescending blog posts) providing you […]
Read moreYou Can’t Measure Influence
October 13, 2010 2 Comments
For a very good reason: We’re all human beings. And because of that we’re all different. We don’t process information in the same ways. We approach ideas and concepts from unique perspectives. As a result, we are all influenced differently. That’s why articles or studies that claim to reveal “The 10 Most Influential [Insert Blogger/Tweeter/Vlogger/Social […]
Read moreTechCrunch, AOL & Disappointment
September 29, 2010 3 Comments
I’m disappointed by the sale of TechCrunch to AOL. TechCrunch, for those not familiar with it, is one of the most influential technology blogs in the industry. The site, which aggressively covers technology start-ups and social media innovation, regularly gets about 2.3 million visitors a month, according to Compete.com. TechCrunch, under the domineering direction of […]
Read moreWill Social News Sites Finally Work?
March 15, 2010 2 Comments
Digg.com is betting on it. I’ve never been a big user of Digg.com or other social news sites. I much prefer getting recommendations for news stories from more trusted sources via Twitter and Facebook. If you are unfamiliar with Digg.com – it is a social networking site that allows users to post articles, videos and […]
Read moreThe Fortune 100 Doesn’t Get Twitter
November 17, 2009 1 Comment
Do the Fortune 100 need a Twittervention? The answer is a responding yes, according to a study released today (PDF) by Weber Shandwick. (As most of you already know, I work for Weber Shandwick.) The study showed that 73 percent of the Fortune 100 have a registered Twitter handle (having snapped up a total of […]
Read moreDon’t Let Sloppy Social Media Practices Damage Your Brand
October 28, 2009 3 Comments
So train your employees. The only way your company is going to get a handle on how to integrate social media into marketing and communications is to teach your employees how to do it. That means training. It means education. It means setting up guidelines and policies. But it also means creating an environment where […]
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