Tag Archives: Marketing

Stop Being the Clown in the Room

One of my former colleagues heads communications for a large enterprise in Greater Boston. Several months ago, he explored hiring an agency to help advise him on social media strategies.  He readily admits that his company is behind.  They’re big with offices around the country and in Europe and Asia.  They also have a conservative [...]

Read more

The Power of Word of Mouth

I love shopping for coffee at Trader Joe’s.  The coffee comes in cylinder tins with colorful, creative labels.  Trader Joe’s offers many varieties – from dark to light roast – from regions across the world- from South America to Africa.  It’s fun to experiment brewing the different kinds of coffee.  I’ve been doing this for [...]

Read more

Beat the Bad Day Blues

You’re having one of those days.  Traffic has made you late.  The coffee shop gave you the wrong order (sugar!).  Clients are grumpy.  You’re overbooked for too many meetings. Oh, look, a stain on your favorite shirt. Co-workers look as if they haven’t slept in decades.  All the air has been sucked out of the [...]

Read more
Follow

Get every new post delivered to your Inbox.

Join 74 other followers