It’s easy to get caught up in the minutia of the industry. Communications and marketing pundits have a tendency to dive into the trivial aspects of social media – how we should define influence, how a new feature on Facebook works, a rant about a brand making a social media snafu, etc. No doubt some [...]
Read more
Tag Archives: Marketing
Who Owns & Controls a Brand’s Social Media?
March 11, 2011
0 Comments
The dust-up over the f-word being accidentally published on a Chrysler’s Twitter account is one of those “here today, gone tomorrow” non-stories. In reality this is about as significant as a politician saying something off-color with a microphone fastened to his tie or an anchorman at a national TV news show swearing while on camera. [...]
Read moreWhy Do We Love Brands?
December 13, 2010
1 Comment
Because they reflect who we think we are and/or who we aspire to be. Brands – every brand – gives customers some kind of emotional reaction. That can be good (think Sesame Street) or it can be bad (think BP). Brands have created this emotional connect through marketing, public relations and advertising. They still do. [...]
Read moreDispelling 3 Prevailing Myths about Social Media
October 26, 2010
2 Comments
Social media is not a sacred vocation. There’s an enormous misunderstanding – generally pushed by social media experts – that social media needs to be “authentic” and “genuine.” That this “honesty” and “transparency” means that marketing and communications departments can’t be in charge of social media activities (like blogging or the company Facebook page). These [...]
Read more7 Reasons Why Corporate Videos Stink
October 11, 2010
2 Comments
There are few mediums so misunderstood as video creation for corporations or non-profits. Everyone has an opinion – and is willing to share it. That’s why – as a whole – corporate videos are terrible. Because telling a compelling story via images is difficult work. Think of the television and movie industry. These are professional [...]
Read moreThere is no Authenticity Online
May 4, 2010
4 Comments
My daughters were having a dance party (don’t ask!) the other afternoon. My wife was describing the scene to me over dinner when I asked: “Did you get it on video?” She shook her head and replied, “If I had picked up the video camera, it would have changed everything.” What my wife meant was [...]
Read moreThe Anatomy & Danger of Hype
February 22, 2010
0 Comments
The Boston Globe Idea section has a fascinating piece yesterday called “Attack of the Light Drizzle!” It’s about how weather forecasts – once a function of news reporting have been transformed into a hype machine. In other words, weather news has become weather marketing. And there’s a big difference in the presentation and the results. [...]
Read moreHelping Social Media Mature in 2010
January 13, 2010
0 Comments
Client: We need some big social media ideas. Social Media Consultant: But you don’t have a social media strategy. In fact, you don’t have any social media assets. No Facebook page. No Twitter account. No blog. No YouTube presence. You aren’t even set-up to deliver on any big social media ideas. Client: I know, but [...]
Read moreWill Blog for Food
September 10, 2009
3 Comments
There has been endless debate in social networking circles about blogging for money. One of the latest posts on the topic was at Mark W. Schaefer’s blog Grow called “The Monetization of Chris Brogan.” For those who don’t know of him, Chris Brogan is a social media consultant and blogger at ChrisBrogan.com – one of [...]
Read more
HighTalk Readers Engage:
Creative Commons License
HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
8 Reasons Google Sidewiki Will Keep Marketers up at Night
The business reaction to Google’s Sidewiki has been surprisingly muted. Other than buzz in the blogosphere (I recommend an insightful piece by Sean Carton on ClickZ), there’s been little written in the traditional press about a tool that has enormous ramifications on any company with a web site. Sidewiki was launched by Google on September [...]
Read more