Tag Archives: Live Broadcasting

Going Live is Really, Really Hard

For the last two years, I’ve co-led a live broadcast offering for Weber Shandwick. It’s called – ta da! – GoLive. GoLive differs from a regular “live stream” in that it is a produced TV-quality show – scripted, multi-camera and with high-quality roll-in content. A GoLive is interactive and embedded within social media. It’s a […]

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5 Social Media Predictions for 2014

Happy 2014. I’m still disappointed that we don’t have flying cars and robot servants yet, but I’m hoping we make strides this year. I’m also hoping we get smarter about the environment and how to remove big money from politics. But I digress. Let’s talk social/digital media instead. Here are three predictions for the social […]

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The Holidays are Better When They are Live

GoLive Holiday Concert from Weber Shandwick Boston This year Weber Shandwick rolled out a new offering: GoLive. GoLive is creating a TV-quality “live” broadcast online. We have done cooking shows, gadget shows, thought leadership broadcasts – you name it. All of them broadcast on digital and social media channels: from Facebook to Twitter. It’s a […]

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Live Broadcasting is the Way to Go

Today PR News published a byline I wrote about why brands should consider using their digital and social channels for live programming. It’s called “5 Reasons Brands Should Go Live.” Here is a brief excerpt: “What do The New York Times, the Huffington Post and Verizon Wireless all have in common? All three brands have […]

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Going Live!

  Original stories. Authentic and visually stunning. Live video broadcasting. Immediate and interactive. Kick-ass targeted distribution. With consumers and media partners. What more could a brand want? Those are the three crucial elements that are baked right into Weber Shandwick’s GoLive, our smart new offering that infuses the real-time environment of digital and social media with […]

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3 Content Creation Resolutions for 2013

First, let me share one overriding resolution we should all have for 2013. Have more fun. Social media isn’t international espionage, heart surgery or driving an ambulance.  As the Joker wistfully snarled at Batman in the movie The Dark Knight, “Why so serious?” Try to remember that social media is exciting.  It’s fast, interesting and […]

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Going “Live” Increases Engagement & Reaches More People

There’s energy in going “live.”  Fierce energy. Ask anyone who has been to a live sporting event or a concert.  There’s an electricity that comes from knowing you’re watching events unfold in real-time.  This works not only for attending live events, but also watching them.  The live energy can be felt while watching the Oscars […]

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3 Reasons Why Going Live Adds Sizzle & Excitement

Social media was made for live programming. The platforms – from Facebook and Twitter to Instagram and YouTube – were built for real-time interactions.  Videos, photographs and status updates can be published almost the instant they are created. So why have so many brands have become addicted to social media editorial calendars that put a […]

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Time to Get Serious About Online Video

“Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV […]

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LIVE on Social Media

Forget real-time social media. Instead think about “live” broadcasting.  Or in industry parlance: live streaming. A well-produced “live” show can bring events, product launches, and news announcement to new heights of audience participation and engagement. Let me give you an example. Recently, I was involved in a news announcement for a new non-profit organization in […]

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