First, let me share one overriding resolution we should all have for 2013. Have more fun. Social media isn’t international espionage, heart surgery or driving an ambulance. As the Joker wistfully snarled at Batman in the movie The Dark Knight, “Why so serious?” Try to remember that social media is exciting. It’s fast, interesting and […]
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Tag Archives: Live Broadcasting
Going “Live” Increases Engagement & Reaches More People
November 27, 2012 
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There’s energy in going “live.” Fierce energy. Ask anyone who has been to a live sporting event or a concert. There’s an electricity that comes from knowing you’re watching events unfold in real-time. This works not only for attending live events, but also watching them. The live energy can be felt while watching the Oscars […]
Read more3 Reasons Why Going Live Adds Sizzle & Excitement
November 7, 2012 0 Comments
Social media was made for live programming. The platforms – from Facebook and Twitter to Instagram and YouTube – were built for real-time interactions. Videos, photographs and status updates can be published almost the instant they are created. So why have so many brands have become addicted to social media editorial calendars that put a […]
Read moreTime to Get Serious About Online Video
October 2, 2012 0 Comments
“Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV […]
Read moreLIVE on Social Media
May 31, 2012 0 Comments
Forget real-time social media. Instead think about “live” broadcasting. Or in industry parlance: live streaming. A well-produced “live” show can bring events, product launches, and news announcement to new heights of audience participation and engagement. Let me give you an example. Recently, I was involved in a news announcement for a new non-profit organization in […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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