In the good old days – you know – way back before that newfangled Twitter thingy and that gosh-darned Facebook contraption, pitching the media used to relatively simple process. Or at least not complicated. That because journalists either worked for print publications, radio stations or broadcast outlets. You pitched them stories for their medium – [...]
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Tag Archives: LinkedIn
5 Reasons Email Will Become Obsolete
June 23, 2009
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It’s only a matter of time. The inbox – and email – are already beginning to fade into obsolesce. And within the next decade email may join the Bali Tiger and the King Island Emu on the extinction list. Forrester Research last week released a report that outlines a big reason why. By 2014, companies [...]
Read moreThe Reputation of CEOs Hits a Low
June 15, 2009
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Business executives view CEOs negatively, but they still covet being the top dog in the corner office. That’s the result of an intruging new survey released today by Weber Shandwick (full disclosure: I’m a SVP of digital/social media for Weber Shandwick in Cambridge, MA). According to the survey: 66 percent of executives believe the reputation [...]
Read moreHighTalking: Novelist Jon F. Merz on How Social Media is Changing Publishing (Part 2)
May 14, 2009
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This is the second part of a two part interview with Suspense Novelist Jon F. Merz. You can read the first half of the interview here. Jon is an author that fully embraces social media for connecting with his readers who enjoy reading his bestselling suspense/crime novels such as his Lawson Vampire series. He was [...]
Read more4 Great Things About Social Media
April 21, 2009
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Social media isn’t a trend. Or a fad. Despite some in the mainstream media exploring if Twitter is a flash in the pan (it isn’t). But it really doesn’t matter. Even if Twitter vanished overnight, it wouldn’t matter for the overall movement to social media. One brand – or platform – is hardly important in [...]
Read moreJournalists Slow to Adopt Social Media
April 7, 2009
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Why aren’t more journalists on the cutting-edge of communications? Newspapers and magazines have been slow to recognize the power of the web (and we now understand the consequences of that) and now we have more evidence that journalists – professional communicators – continue to lag behind in the latest developments in, well, communications. PR Week [...]
Read moreMe, Inc.
April 3, 2009
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I went to the coffee shop last week to meet a friend. I was running late and threw on an old fleece jacket. I was already wearing jeans (admittedly they had one or two holes – but tasteful holes) and a Grateful Dead concert t-shirt (old, but no holes). And there in line, dressed smartly, [...]
Read moreNew School Media Relations
March 11, 2009
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Clients often have an illusionary picture of the way media relations works at PR agencies. This illusion, of course, is encouraged by the agencies. Here’s how the illusion works: 1. Client has a piece of news and alerts PR agency. 2. PR agency goes to lunch with powerful Business Press reporter (who is a close [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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