I’m constantly amazed by the number of LinkedIn connection requests that I receive – from people I’ve never met. But I shouldn’t be. People have different criteria for connecting on social media channels. For me, LinkedIn is a place to connect with people – mostly colleagues and business partners – that I’ve done business with. [...]
Read moreThe Demise of Corporate Blogging
No one talks much about corporate blogging anymore. Blogging is the overlooked social media channel – at least among corporations. Only 79 companies in the Fortune 500 regularly blog as of December, 2009, according to Fortune 500 Business Blogging Wiki. That’s less than 16 percent of the world’s largest companies. Compare that to Twitter. According [...]
Read moreUnvarnished: Cyber-bullying Grows Up
Think of Yelp in a ski mask meeting LinkedIn in a dark alley. The result of this violent encounter is now a social network called Unvarnished. Libel.com must have been taken. Unvarnished will soon be causing lots of problems for everyone. And I mean everyone. Right now it is in beta and invite only, but [...]
Read moreThe Power & Value of LinkedIn Endorsements
Here’s one of the ways that I use LinkedIn. Whenever I meet anyone – at a conference, new business pitch, a new colleague or a current client – I make it a point to exchange business cards. Later, I look up their profiles on LinkedIn. All of us like to put people into buckets. It’s [...]
Read moreWhy I Don’t Use Foursquare
Because I watched Will Smith’s “Enemy of the State” back in 1998. In the film, Smith plays a lawyer who accidentally becomes the target of a corrupt politician who runs a secret NSA operation. Smith tries to escape, but the NSA agents track him down using the latest in surveillance technology – from bugs in [...]
Read moreMy Favorite Social Networks
One of the laments I often get from busy executives goes like this: “How do these people have time to be Twittering all the time?” You can insert “Facebooking” or “blogging” or “social networking” in place of “Twittering.” The point is that many executives think of personal social networking as a sinkhole. The equivalent of [...]
Read moreBlocking Social Networks is a Foolish Corporate Practice
It isn’t a surprising reaction. Under the guise of security and productivity, many companies are locking down access to the Web with a focus on social networking sites. According to web security company, ScanSafe, corporate customers have increased blocking of social networks like Facebook and Twitter by 20 percent in the last six months. ScanSafe [...]
Read moreLoneliness, Social Networking & Media Distortion
It’s unfortunate to read sentences like this one: “Social-networking sites like Facebook and MySpace may provide people with a false sense of connection that ultimately increases loneliness in people who feel alone.” That’s from a recent Newsweek article called “Lonely Planet: Isolation Increases in the U.S.” The premise of the story is that despite our [...]
Read moreFacebook’s Really, Wicked Big Challenge
Facebook’s biggest strength is also its greatest weakness. And it can be summed up in one word: Intimacy. Facebook is a place for personal connections. People share photographs of their children. They discuss vacations with friends. They share funny links or a music video. Most people know the people they befriend on Facebook. That’s why [...]
Read moreStop Being the Clown in the Room
One of my former colleagues heads communications for a large enterprise in Greater Boston. Several months ago, he explored hiring an agency to help advise him on social media strategies. He readily admits that his company is behind. They’re big with offices around the country and in Europe and Asia. They also have a conservative [...]
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November 8, 2010


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