Tag Archives: Journalism

Deal With It: News is a Commodity, a Worthless One

The Guardian posted a recent story called “Can Twitter Make Money Off of Breaking News or is it a PR Platform?” I nearly choked on my coffee. The article notes: “Twitter’s behaviour over the last few months suggests it doesn’t think it can.” Well of course Twitter doesn’t think it can make money off of […]

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All the Fake News Fit to Print

Fake news is now a regular occurrence. A news story that’s just too good to be true rockets around the internet. Just a sampling from the last couple of months: Catholic Pope Francis declares that all religions are true North Korean Dictator Kim Jong Un murdered his uncle by feeding him to a pack of […]

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Is It Really Important to be First with the News?

It is to journalists. They are obsessed with being first – with getting the “scoop.” It’s a badge of honor in the industry. When I was a newspaper reporter the most important thing was to beat the competition. To beat them to a story. If you got it first it didn’t matter if they got […]

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All the Fake News That’s Fit to Print

Here’s how many people now get their news and information: Google Twitter Facebook In other words, through search and social media. It works one of two ways: People go to a search engine, enter a search term, and then click on a link within the top 10 search results People scroll through their social media […]

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Q: Why did Patch Fail? A: Quality

It takes people and resources to create quality journalism. Patch wanted quality journalism with neither. So it got what it paid for. As a result, AOL is pulling the plug on Patch, the company’s grand experiment creating a network of local news hubs. It’s hard to believe that at one time Patch had about 900 […]

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Content Distribution is the New PR

  Here’s a lesson I never forgot. When I departed journalism to become a PR consultant, I carved out a specialty at media relations. I excelled at getting the business media – Businessweek, Wall Street Journal, Fast Company and many others – to write about my clients. I can remember one client getting frustrated with […]

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4 Reasons Why Newspapers Are Failing

Journalists – and especially former journalists – love to pontificate on the demise of the industry. As one of those former journalists, I plead guilty. There are many reasons why the traditional newspaper model is already dead, but here are the four BIG reasons. 1. Readers don’t want to pay for news anymore There’s this […]

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Are Journalists Becoming Obsolete?

Another top name in journalism has departed. Say good-bye to David Pogue, a brand-name technology columnist for the New York Times, who will now be working for Yahoo. As a content marketer. Pogue joins a long list of top-of-the-heap journalists bailing on newspapers and magazines to join the growing ranks of journalists working inside corporations. From […]

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Only Dead Old People Read the News

Where O where have younger readers gone? Probably to Buzzfeed. Or to YouTube. Maybe they’re making a Vine. Or texting their friends. Or playing a video game. One thing is certain. Millennials probably aren’t reading your news. Why? They don’t like news. At least that’s the conclusion of a new research study by Pew Research. […]

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Journalism Balance Rears its Ugly Head – Again

There is one party to blame for the federal government shutdown in the U.S. Republicans. No matter what your political affiliation this is simply a fact. Republicans have refused to approve a federal budget unless the U.S. Congress and the President agree to defund the Affordable Healthcare Act. The Affordable Care Act, also known as […]

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