In its State of the Blogosphere report for 2008, Technorati provided the numbers that tell the tale. Technorati tracks 133 million blogs 74 million posted within the last 120 days 1.5 million posted within the last 7 days 900,000 posted within the last 24 hours Notice the enormous gap between posting within 120 days and [...]
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Tag Archives: Josh Bernoff
Boston Globe Rescue Plan
April 6, 2009
3 Comments
This morning, when I dug my Boston Globe out of the shrubs, I was expecting additional details on the New York Times Co. threat to close down the newspaper in 30 days if it didn’t receive $20 million in concessions from the company’s 13 unions (as reported on Saturday). But there wasn’t a stitch of [...]
Read moreWhy Do Corporate Blogs Usually Fail?
February 9, 2009
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Here’s the short answer: many companies blog exclusively about themselves. Meanwhile, the web is loaded with prospective customers searching for useful and compelling information. They want information they can use to solve their problems. Yet corporations continue to approach blogging as if it were simply another marketing channel. They clog their posts with news about [...]
Read moreHighTalking: Josh Bernoff Talks Social Media
January 30, 2009
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Josh Bernoff, vice president and a principal analyst at Forrester Research, is co-author of one of my favorite books on social media: Groundswell. If you haven’t read it – you should. It’s one of those books where you’re constantly slapping your forehead and muttering, “Of course!” Josh is one of the most highly regarded technology [...]
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