Muck Rack is quickly becoming a a must-have tool for public relations and communications people. What is Muck Rack? It is a site that tracks and follows journalists on Twitter. If your job is to pitch the media – then Muck Rack is like a front row seat at the journalism water cooler. PR people [...]
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Tag Archives: HighTalking
HighTalking: Novelist Jon F. Merz on How Social Media is Changing Publishing (Part 2)
May 14, 2009
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This is the second part of a two part interview with Suspense Novelist Jon F. Merz. You can read the first half of the interview here. Jon is an author that fully embraces social media for connecting with his readers who enjoy reading his bestselling suspense/crime novels such as his Lawson Vampire series. He was [...]
Read moreHighTalking: Novelist Jon F. Merz on How Social Media is Changing Publishing (Part 1)
May 12, 2009
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I read “The Fixer” after a recommendation from legendary bookseller Kate Mattes at Kate’s Mystery Books in Cambridge way back in 2002. The book is a mash-up of the crime and vampire genres and a lot of fun. Since then I’ve been keeping an eye on the author Jon F. Merz. Recently, we ran into [...]
Read moreHighTalking: Scott Kirsner Discusses Art & the Social Web
April 24, 2009
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Journalist Scott Kirsner has been writing about technology and its effects on business, entertainment and every day life since the high times leading up to the dot-com boon in the 1990s. He writes a weekly column for the Boston Globe called “Innovation Economy” and edits the blog CinemaTech. He also contributes to Fast Company and [...]
Read moreHighTalking: Steve Rubel on PR’s Future
March 31, 2009
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Steve Rubel, senior vice president and director of insights for Edelman Digital, has become a strong voice for public relations on the web. His blog Micro Persuasion explores the intersection of communications and the social web – and is a must read for PR professionals. I recently had the chance to interview Steve about his [...]
Read moreHighTalking: Pistachio Talks Twitter
March 26, 2009
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Laura Fitton, a.k.a. Pistachio, is literally writing the book on Twitter: “Twitter for Dummies.” For her day job, she runs Pistachio Consulting, a firm that teaches corporations and organizations about the business benefits of micro-blogging (not just Twitter, but also services like Yammer). Laura is fond of opening her talks by saying that Twitter is [...]
Read moreHighTalking: Dave Yewman’s Tips on Better Writing
February 24, 2009
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I had the pleasure of working with Dave Yewman “back in the day.” Of course, he’d probably like to take a two-by-four to my skull for writing down such a tired cliche. Dave’s a rarity in the PR world – he’s blunt, he’s direct, and he’s honest. Great combinations in a sector filled with shady [...]
Read moreHighTalking: Jennifer Leggio Asks If PR Agencies Get Social Media
February 20, 2009
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Do companies using PR agencies trust them to understand social media? That question is at the heart of a survey of more than 640 PR professionals conducted by Jennifer Leggio, a ZDNet columnist and social media expert. Jennifer published the results of the survey yesterday on ZDNet. The findings were bad for PR agencies. While [...]
Read moreHighTalking: How Blogging Wrecked Linda Keenan’s Career
February 10, 2009
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Once upon a time, Linda Keenan worked as a senior producer for CNN and before that at Bloomberg TV. Now she’s a stay-at-home mother, an avid social media enthusiast and blogger for the Huffington Post (although since the election, she’s taken a break). Last Sunday, she wrote a satirical column for the Boston Globe Magazine [...]
Read moreHighTalking: Paul Gillin Interview About New Media
February 4, 2009
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Paul Gillin, social media maven and author of the books “The New Influencers” and “Secrets of Social Media Marketing,” understands the rapidly changing world of web marketing better than most pundits. He’s insightful, practical, and plain-speaking. Probably because he used to be a journalist – and a good one. Paul is a sought-after speaker, consultant, [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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