Tag Archives: HighTalk

This Blog Post is Only Worth $49

Sometimes you wonder if the Internet has ruined everything. Case in point: Writing. Writing as most of us know has a long and distinguished history. We celebrate great novelists, short story writers, playwrights, poets and journalists. Shakespeare is an icon. Hemingway a legend. We sing the praises of Walt Whitman and Emily Dickinson. But we […]

Continue reading

The Never Ending Battle Against Spam

My personal email address is a mess. A big, stinky pile of spam – most of which I never opted in for – crowding out the messages from friends and family that I really do want to read.  So I recently spent almost an hour unsubscribing from marketing emails from dozens of brands and organizations […]

Continue reading

Life of a Blog: Happy Birthday, HighTalk

HighTalk turns four years old this month. Hooray? I’ve been a blogger for six years with HighTalk my primary blog.  Why do I do it? I’m not really sure.  I started because, as a former journalist, I missed writing.  But blogging isn’t the same kind of writing as journalism.  Or fiction writing. Or poetry.  Or […]

Continue reading

12 Days of Social Media

The last HighTalk post of 2012. I’d like to wish all of my readers – family, friends, colleagues, clients and everyone who stumbles here from the wide world of Interwebs – a Joyous Christmas and a Merry New Year. Be safe, be patient and please remember to take a long moment to reflect on the […]

Continue reading

Welcome to the “New” HighTalk

Dear Readers: Most importantly, thank you for your support over the last two years.  I very much appreciate your time and your visits to my small nook on the Web.  Since launching in January of 2009 (at the height of the economic turmoil in the U.S.), HighTalk has featured more than 300 posts, 1,400 comments, […]

Continue reading

Why Blogging Needs to be a Habit

I have a confession. When I advise clients on content creation for social media channels, including blogs, I’m adamant about keeping editorial calendars.  When you plan ahead, when you put processes in place, your content creation becomes routine.  That’s how newspapers are able to put out brand-new editions each and every day.  They have a […]

Continue reading

Rules for Social Connecting

I’m constantly amazed by the number of LinkedIn connection requests that I receive – from people I’ve never met. But I shouldn’t be. People have different criteria for connecting on social media channels.  For me, LinkedIn is a place to connect with people – mostly colleagues and business partners – that I’ve done business with.  […]

Continue reading

Can a Tweet Really Influence Behavior?

Influence is a word that gets kicked around like a soccer ball on Twitter. Many social media experts and Twitter itself point to its ability to influence behavior.  The conventional wisdom holds that businesses, brands and people can use micro-blogging to sway consumers, employers, shareholders, partners, analysis, friends and the media. A start-up called Klout […]

Continue reading

Welcome to HighTalk

I have two favorite quotes about the public relations game. The first: “Some are born great, some achieve greatness, and some hire public relations officers” (Daniel J. Boorstin) and “Everything you do or say is public relations.” (unknown) The Boorstin quote is about the illusion that some companies and individuals used in the past to […]

Continue reading

Follow

Get every new post delivered to your Inbox.

Join 6,478 other followers