Even The Flash has trouble keeping up the news. You can’t keep up with the news anymore. But don’t be alarmed because nobody else can either. Once upon a time news got delivered on your doorstep in a static format. It was there for you to read – at your leisure – within the next [...]
Read moreThe Case for Brand Storytelling
Call it what you want – brand journalism, transmedia storytelling or brand storytelling – but the concept is simple (and powerful): Brands should tell their own stories in multimedia formats and share them online via interactive social networks. Here’s why. Your Customers – Online Consumers are using the internet as their preferred medium for finding [...]
Read moreShare Your Favorite Apps!
The scene has become quite common. Two geeks meet at a bar, at a conference, at the airport or in a restaurant and then out pop the smart phones (which they wear like six shooters on their hips) – iPhones, Droids, etc… And then the app swap begins. “What’s you favorite work app?” “What’s your [...]
Read moreWill Social News Sites Finally Work?
Digg.com is betting on it. I’ve never been a big user of Digg.com or other social news sites. I much prefer getting recommendations for news stories from more trusted sources via Twitter and Facebook. If you are unfamiliar with Digg.com – it is a social networking site that allows users to post articles, videos and [...]
Read morePolicing Social Media – A Showdown is Looming
It’s easy to criticize the Italian government for convicting three Google executives for a video uploaded to YouTube, but the situation is more complex than it appears. The video in question showed a group of students bullying an autistic child and an Italian court in Milan ruled that the video violated the privacy rights of [...]
Read moreThat Buzzing Sound in Your Inbox
Perhaps Google called it Buzz because that’s the sound of a chainsaw. The chainsaw you want to take to your Gmail Inbox. Google announced Google Buzz this week – a Twitter/FriendFeed hybrid that lives inside of Gmail. The advantage of Buzz is that it allows you to instantly connect to the people you already communicate [...]
Read moreWhy “Free” Won’t Work for Journalism on the Web
In a speech defending journalism Guardian Editor Alan Rusbridger recently took a shot at the New York Times‘ decision to erect a paid wall around its content in 2011. In defense of providing free content, Rusbridger said of the UK-based Guardian: “During the last three months of 2009 the Guardian was being read by 40 [...]
Read moreLet’s Replace Press Releases with Blog Posts
Give Andrew Fowler at Newsvetter credit. Apparently, without the aid of an adrenaline shot, Fowler read through every single press release from the recent Consumer Electronics Show (CES) in Las Vegas. Why? He wanted to find an example of an original, creative press release. He failed. “For a conference that showcases some of the most [...]
Read moreGoodbye, 2000s
I have a job that didn’t exist in 2000. I help clients to communicate and market on Internet platforms that weren’t invented 2000 (who could have really imagined the impact of Twitter in 2000?). The decade we’re about to leave behind (has it been that long already?) won’t go down in history has a very [...]
Read moreGoogle CEO Thinks Privacy is Evil
Do you know what is creepier than having a stranger living in the crawl space in your apartment? This quote from Google CEO Eric Schmidt on CNBC last week: “I think judgment matters. If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place. But [...]
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February 8, 2011


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