It has – dramatically – if you’re Facebook. For brands, the switch to the Timeline format spells big changes – both good and bad. First the good news. Facebook is placing a premium on storytelling. As my colleague Ben Rissman notes: “This means that brands (more than ever) now need to be storytellers – […]
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Tag Archives: Forbes
Pawngo Stunt is an Example of “Vile” Marketing
February 7, 2012 
8 Comments
Today most of New England is still bruised from the Patriots loss in the Super Bowl on Sunday. For the last 48-hours the city that has been spoiled by championships in football, baseball, basketball and hockey in the last decade was numb at the sudden and heart-breaking loss by the Patriots. You can feel it […]
Read moreThe Great Media Collapse of 2009: Part 2
November 20, 2009 4 Comments
Back in March I predicted 2009 to be the year of the Great Media Collapse. That the powerful forces of the global economic meltdown, plummeting advertising costs, and the shift of readers from print to the web would force seismic changes on traditional media. It’s been even worse than I thought. Are we sure it […]
Read moreUgly Week for Print Media
October 30, 2009 3 Comments
It was a terrible week for the mainstream media in a year that I’ve called the Great Media Collapse of 2009. The struggling economy, plummeting ad sales, and the proliferation of content on the web as been a 1-2-3 punch that the traditional press has been unable to withstand. But the news this week seemed […]
Read morePortfolio Magazine to Shutdown
April 29, 2009 0 Comments
The Great Media Collapse of 2009 continues unabated. Latest victim: the upscale business magazine Portfolio. Despite having collected more than 450,000 subscribers in two years, the magazine launched by Conde Nast to compete with Fortune and Forbes will lay-off more than 80 workers and then close in May. Portfolio hit the market with a lot […]
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