“It is my ambition to say in ten sentences what others say in a whole book.” – Friedrich Nietzsche “Brevity is the soul of wit.” – William Shakespeare ‘I figured the shorter the book, the less bullshit.” – Stephen King ———- Everyone wants us to be brief. Keep it short. Concise. But let’s remember that […]
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Tag Archives: Facebook
The Merits & Perils of Social Search
January 28, 2013 
6 Comments
What is social search? It’s when you enter a search term in a search engine and it delivers not just search results, but the opinions, commentary and actions of your family, friends and co-workers. So, for example, if I decide to go to a movie and I might search on the “Capital Theater” in Arlington, […]
Read moreWhy You Hate Privacy
January 22, 2013 5 Comments
You’re lazy. Sorry, but it’s true. But you’re not alone. We’re all lazy. We have consciously – or unconsciously – decided that convenience trumps privacy. We opt in to social networks without reading the terms. We let algorithms read our email. We allow search engine companies to save and archive our searches. We reveal all […]
Read moreSocial Advertising Isn’t Really Advertising
January 14, 2013 6 Comments
That’s why they should consider changing the name. Because the name “Social Advertising” throws off too many marketers and advertisers. They think it is advertising. But it really isn’t. First, social advertising should promote social content. Putting banner ads in people’s Twitter and Facebook streams isn’t the way to engage them on social channels. Brands […]
Read more5 Ways to Avoid the Oversharing Epidemic
January 10, 2013 8 Comments
Only you can decide not to publicly share details about your bowel movements. Yet for many people – yes, Al Roker, we’re referring to you – oversharing has become a disease. An epidemic really. So for those of you still unsure of what you should or should not share, here’s a handy list of five […]
Read moreThe Greatest Most Accurate Predictions about Social Media Ever Made
January 3, 2013 77 Comments
Bank on these predictions coming true in 2013. Guaranteed. (Or your money back.) Facebook can’t monetize and decides to shut down operations Every gray-haired CMO says, “I told you so” Zuckerberg announces new social network called Stalkbook for guys to share photos of girlfriends in bikinis All the cows die in Farmville Twitter increases character […]
Read more3 Content Creation Resolutions for 2013
January 2, 2013 4 Comments
First, let me share one overriding resolution we should all have for 2013. Have more fun. Social media isn’t international espionage, heart surgery or driving an ambulance. As the Joker wistfully snarled at Batman in the movie The Dark Knight, “Why so serious?” Try to remember that social media is exciting. It’s fast, interesting and […]
Read moreFile Under: Facebook Weird
November 29, 2012 2 Comments
Bizarre stuff happens on Facebook. And mostly it’s because people forget that nothing is private on Facebook. The latest case of what can only to called “Facebook weird” happened this week on the Pigalle restaurant Facebook page. An unhappy diner posted a complaint on the page (which has since been removed). She described her Thanksgiving […]
Read moreIs Facebook Dead as a Marketing Channel?
November 26, 2012 3 Comments
Of course not. Let’s not get crazy here. But believe it or not there seems to be a mounting number of alarmist obituaries about Facebook’s effectiveness as a marketing platform. If there were any truth to this speculation then we might as well ring the death knell for the Internet as a marketing platform was […]
Read moreHurricane Social
October 30, 2012 0 Comments
On occasion, I still get an executive who “doesn’t get” social media. There’s the customary eye roll and the insistence that social media is for “teenagers.” This is usually when they tell me their high school age son or daughter knows more about Facebook than any high-priced, smarty pants consultant. (I think that’s a […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
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