Right now, email is beating Facebook, but not by as wide a margin as you might imagine. And let’s keep in mind that Facebook was founded in 2004 and email was invented way back in 1972. So email has a three decade head start. I’ll also acknowledge upfront that comparing Facebook and email isn’t – [...]
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Tag Archives: Facebook
The Murky Rules of Facebook Contests
November 1, 2011
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The rules for running a brand contest or a promotion on Facebook are quite clear. Facebook spells them out succinctly in its Promotion Guidelines – if, of course, you can find them. What is murky, however, is whether there are consequences for violating these guidelines. I know of only of one brand (SAS Airlines) called [...]
Read moreInvasion of the Privacy Snatchers
October 25, 2011
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There is a new technology TV commercial airing that unfolds this way: A family is gathered together for a holiday The “uncle” is playing a music-themed video game that requires him to dance in a funny way The niece and nephew secretly film him with a mobile phone and quickly loaded the video onto [...]
Read moreWhy Outsourcing Social Media is Critical for Brands
October 20, 2011
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I often meet with brands from all over the country – mostly big, global brands, but also mid-sized and smaller companies. Here are the two biggest challenges they have with social and digital communications: 1.) Knowledge. When you work at a single company it is difficult to get expertise on areas where you aren’t actively [...]
Read moreDon’t Bully the Mainstream!
September 29, 2011
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Early adopters are critical for a technology to go mainstream, but once a technology is mainstream early adopters can be a problem. A big problem. Here’s why. Early adopters of technology are almost exclusively digital natives. They thrive on technology – and understand how it works inherently. These are the people who enjoy reading technical [...]
Read moreThe Big Question is Now: How Much to Share
September 26, 2011
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Think of Charles Dickens and his seminal novel “David Copperfield.” This is what Facebook is striving to become for all of us. Dickens’ novel follows David Copperfield from birth to adulthood and chronicles the trials and tribulations of a young gentleman in early Victorian England. His works, his love, his marriage – his life. [...]
Read moreHow Facebook Explains the (Online) World
September 23, 2011
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Welcome to the Internet. It’s now called Facebook. This week Facebook made a series of announcements – a “life” timeline, streaming movies and music, doing rather than “liking” and the ability to group friends into categories just to name a few of the changes. Facebook has finally transformed itself into a customized and personalized replacement [...]
Read more6 Simple Tips to Make People Share Your Content
September 6, 2011
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The secret to getting people to share your content is easy: Make it concise and compelling. And then syndicate the content on various online and social channels to make it easy to find. But there are specific tips you can use to make people more willing to share your content. Here are six ways (there [...]
Read moreThe Failure of Corporate Technology
September 1, 2011
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I can’t send one of my clients large files via YouSendIt, a free online file sharing service. Why? Her company blocks it. So when we share videos with this client we have to burn the videos onto a DVD and mail them to her. Even with fastest delivery times, it can take up to 24-hours [...]
Read moreSocial Sharing is the New SEO
August 11, 2011
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Finding things on the internet becomes less important when people stop looking. People haven’t stopped looking yet, but they’re doing it less. Why? Because they don’t have to search for content anymore. It comes right to them. Content is being discovered and pushed right to them by their social networks. Why head off to Google [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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